Content Marketing Strategy
THE BUYERS JOURNEY
Content marketing is a great way to create engagement opportunities throughout the entire buyer’s journey without a lot of overhead cost.
WHY CONTENT MARKETING?
Content marketing is a great way to connect with prospects throughout the buyer’s journey and even after they’ve become clients or customers.
The goal is to leverage content to create meaningful interactions throughout the buyer’s journey. The content should provide useful information by offering solutions to common problems that your market is facing.
The greatest thing about content marketing is that it’s an affordable way to scale the funnel. You can leverage your content assets over and over and there are so many different avenues to promote your assets.