A demandgen agency that does positioning?
You may be wondering why an agency focused primarily on growth and demand generation would offer to help with positioning and messaging. It isn’t common, we know! To be frank, we sort of hate it when good demandgen programs fall on less-than-stellar-positioning. So we did the thing that makes us… well… us! We rolled up our sleeves and got to work.
Why Does Positioning Matter?
Your positioning and messaging are key to driving engagement and converting interest.
What we see so very often is that companies struggle to scale sometimes not because they don’t have the resources but because they don’t have anything to build upon. Think about it – no matter how excited you are to build a new house, no matter how fast you hope to build it, you would never try to put the walls up before you had a foundation poured, right? Right.
When companies come to us and they’re struggling to get traction or scale market share, this is one of the things that we ask about.
Revisiting Positioning & Messaging
Sometimes your messaging just needs a refresher. Companies, like people, can grow and change over time. Our best qualities may change and we may learn new skills. Meanwhile, the market and your competitors are changing, too. Technological advancements change the landscape for everyone. At these junctures, it’s best to get a head start on messaging in order to manage how you are viewed and the direction that you’re taking.
We’ll work with you to understand your brand’s personality, your differentiation, and how to package that up into some persuasive marketing content.