Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!
At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.
Amazon Stores: An Essential Guide for Driving Growth with Storefronts
By Robyn Johnson | Oct 26, 2020
Recently, Amazon started to provide additional data and features in Stores to improve functionality and customization. Additionally, it created Stores Insights to show brands the exact amount of traffic and sales that their Amazon store is receiving. Robyn Johnson reviews what an Amazon Store is, how Stores drive growth, shares tips to make your store more effective, and why Amazon is excited about stores.
6 Post-Pandemic Marketing Strategies With Long-Term Benefits
By Burkhard Berger | Oct 27, 2020
As the world has come to terms with the pandemic, it has exposed many new people to an online way of living. Digital marketers need to be able to expand on the new waves of audiences now and beyond COVID-times. Burkhard Berger offers six marketing strategies with long-term benefits that will extend post-pandemic, including:
1. Focus on the customers you already have
2. Move everything online
3. Invest in Facebook ads
4. Run exclusive deals and offers
5. Give your communication strategy an overhaul
6. Focus on a few main paid advertising channels
4 ways to make your e-commerce experience engaging and bright
By Cloudinary | Oct 27, 2020
The stakes for retailers are higher than ever this holiday season as consumers are avoiding large crowds in-store this year. Shoppers can safely browse, purchase and deliver gifts for their loved ones from home or by ordering online. Cloudinary offers these simple ways brands can enhance their e-commerce sites to engage with customers this holiday season and beyond:
- Spinning product views
- Zooming capabilities
- Shoppable videos and Micro-videos
- Microbrowsers
5 Steps to Creating a Growth Strategy that Actually Works
By Aditya Sheth | Oct 28, 2020
Even a marketing agency needs a growth strategy as a business. Aditya Sheth outlines a growth strategy guide you can apply to your agency, including:
- Set your high-level goals
- Identify your inputs and outputs
- Run growth experiments
- Validate your growth experiments
- Foster extreme accountability
Digital Marketing in an Unpredictable VUCA World: PPC Town Hall 27
By Frederick Vallaeys | Oct 29, 2020
The year 2020 has embodied the term VUCA — volatility, uncertainty, complexity, and ambiguity. Frederick Vallaeys explains that “if digital marketers want to continue to have a place in it, we have to learn how to adapt our tactics and messaging to this reality.” Speaking with Anders Hjorth and Lukas Adamec on this week’s PPC Town Hall, Vallaeys gathers insight into how digital marketers can react in our current VUCA world. Highlights include:
1. What happens when agencies lose large amounts of revenue overnight
2. If you put the wrong data in, the wrong prediction comes out
3. Data is the new oil
4. The connection between automation and who’s deploying it
5. How people can use automated bidding more effectively
6. Preparing for the end of cookies
How To Develop a Content Strategy Workflow
By Amanda Milligan | Oct 29, 2020
“You’ll never realize the full benefit of your digital marketing strategy without high-caliber content to attract (and keep) potential customers on your website or social media platform,” argues Amanda Milligan. A comprehensive plan will elevate your strategy and impact your bottom line. Milligan offers a detailed guide to creating a content strategy workflow, including:
- What Is a Content Strategy Workflow?
- Define Your Goal
- Run a Content Audit
- Research and Ideate
- Outline Content
- Create and Optimize Content
- Publish and Promote Content
- Measure Results
- Refine the Process and Begin Again
7 Expert Tips for Writing Killer Facebook Ad Copy
By Alex Lopez | Oct 30, 2020
Our audiences see a lot of advertisements every day. With Alex Lopez’s help, you’ll better understand what makes powerful Facebook ad copy and how to tune it for a Facebook-based audience effectively. He quickly reviews what goes into a successful Facebook Ad, and then covers these tips for great ad copy:
1. Create a Consistent Voice
2. Find Inspiration in External Sources
3. Write With Urgency
4. Use Reviews to Your Advantage
5. Don’t Be Afraid of Emojis
6. Tie Your Copy To Your Visuals
7. Test Your Facebook Ad Over Time
The Advantages of the Pinterest Verified Merchant Program
By Kristin Palmer | Nov 2, 2020
Pinterest has a Verified Merchant Program in place for e-commerce businesses, offering several key advantages for businesses. Those advantages include:
- Verified Badge
- Shop Tab
- More Visibility
- Conversion Analytics
We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.
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