Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!
At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.
Facebook Ads Rules 101: A Guide to Getting Your Ads Approved Quickly
By Animalz | Jan 14, 2021
There’s a great deal of frustration around Facebook Ads rules because it feels like they are continually changing. And even if you do figure them out, your ads can sit in the “pending review” purgatory forever, never to be approved or denied. Animalz has meticulously gathered all of the current advertising rules, policies, and procedures and has organized them here for a straightforward summary. Learn how to increase your ad approval chances, stay out of Facebook purgatory, and know what to do when an ad is rejected.
PPC Town Hall 31: Expectations for PPC in 2021
By Frederick Vallaeys | Jan 14, 2021
Optmyzr’s PPC Town Hall series speaks with PPC industry leaders Brad Geddes, Ginny Marvin, and Matt Van Wagner about their expectations for PPC in 2021. Being on top of trends and features to leverage in paid media will certainly help you manage curveballs as we saw in 2020. To highlight their conversation, here are five insights on what to expect from PPC in 2021:
1. RSAs vs. ETAs
2. Identifying Your Business Signals
3. Giving Google The Right Data And Goals
4. Importance Of Setting Up Clean Conversion
5. 2021 Keyword Predictions
LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers
By Carolyn Lyden | Jan 15, 2021
The LinkedIn platform has historically been challenging for marketers to use and see results. In response, LinkedIn has launched LinkedIn Marketing Labs – an on-demand video course for advertisers to learn how to use LinkedIn ad tools. The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. The initial courses offered include:
- Introduction to LinkedIn Ads
- Using LinkedIn’s Ad Targeting
- Reporting and Analytics for LinkedIn Ads
- Building a Full-Funnel Content Marketing Strategy on LinkedIn
- Using LinkedIn for Brand Awareness
- Using LinkedIn for Lead Generation
How to Use Consumer Psychology to Win More Post-COVID Business
By Dmytro Spilka | Jan 17, 2021
“Insights into consumer behavior form the cornerstone of successful conversions, but from 2021 onwards, the behavior that we’re used to seeing may change,” writes Dmytro Spilka. He takes a more in-depth look into the importance of understanding consumers’ psychological makeup and mounting an exploration into how post-COVID markets may have altered forever. Spilka examines:
- The importance of consumer psychology.
- How consumer perceptions have changed in the age of COVID-19.
- The power of A/B or multivariate testing in adapting to these changed mindsets.
4 Tips for Warming Up Your Instagram Ad Audience
By Mitt Ray | Jan 19, 2021
You can get results sending cold traffic to Instagram Ads, but those that get the best conversions and ROAS send traffic to a ‘warmed-up’ audience. Mitt Ray provides organic, paid, and retargeting tips for warming up an audience to help you stand out from the competition, build a relationship with your audience, and generate more sales immediately and in the long term.
3 Critical PPC Lessons from 2020 for a Brilliant 2021
By Optmyzr | Jan 19, 2021
Over the past year, the lessons learned have made PPC marketers stronger, more adaptable, and more creative. While we’ve adapted to automation tools, we must resist the urge to be lazy and use a mix of automated tools and manual controls to stay ahead of the pack. Optmyzr offers these three critical PPC lessons from 2020 to springboard a successful 2021:
Lesson 1: Homebodies still do commerce
Lesson 2: People LOVE convenience, making eCommerce an omnipotent king
Lesson 3: Supply chain disruptions can wreak havoc on the ability to sell
Gmail Ads Absorbing Into Discovery Campaigns
By Susan Wenograd | Jan 19, 2021
Google Ads recently announced that standalone Gmail ads will be sunset on July 1 of 2021. Instead, Gmail ad targeting will solely be available as one of the places to appear in the Discovery campaign type. Advertisers who rely on Gmail ads should start experimenting with Discovery sooner rather than later so they know what to expect.
We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.
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