Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!
At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.
5 Things to Do Right Now to Help Your Business Survive the iOS 14 Update
By Eva Gutierrez | Feb 12, 2021
“Pretty much everything goes through chaos, but in chaos there’s opportunity,” is how Scott Desgrosseilliers, founder of Wicked Reports, sees the upcoming iOS 14 update. To help you prepare for the changes, he recommends these five strategies for navigating the update you can implement right now:
- Create a Landing Page for Your Product Page
- Use Email Automation to Close Leads
- Use People-Based Lead Generation in Facebook
- Use People-Based Lead Generation on Google
- Measure ROI to Scale Your Winners, Kill the Losers, and Chill the Rest
5 Expert-Identified Reasons to Advertise on Instagram
By Akvile DeFazio | Feb 15, 2021
Instagram recently turned ten at the end of 2020 and now has over 1 billion monthly users, making the platform an attractive opportunity for brands to advertise. If you haven’t considered adding Instagram to your advertising portfolio, Akvile DeFazio explains why you should for the following reasons:
- Ever-increasing opportunities.
- Build a following for your brand.
- Easily create ads.
- Showcase your brand through Stories.
- Leverage higher engagement rates.
How to Get the Most Out of LinkedIn Text Ads
By Tim Jensen | Feb 15, 2021
You may be missing out on some cost-effective leads by not testing LinkedIn’s text ads. When optimized and tested, they can be useful. Tim Jensen offers these tips to help get you out of any LinkedIn ads rut you may be in:
- Start with the Specs
- Balance Clear CTAs with Brief Copy
- Choose Simple Images with Bold Colors
- Start with Realistic Performance Expectations
- Start Testing!
How to Use Facebook Ads to Reach Global Markets
By Jack Shepherd | Feb 16, 2021
When you are entering international markets, you need to take language, cultural differences, and currency into consideration when planning social media strategies. There are many ways to scale your business with Facebook ads, but it is essential to personalize the customer journey during the entire purchase process. To optimize your Facebook and Instagram ads campaigns for international audiences, Jack Shepherd recommends:
- Translate Your Facebook Ads for Local Markets
- Structure of Your Facebook Ad Campaign for Global Scaling
- Leverage Branded Content From Local Influencers
California Consumer Privacy Act: What You Need To Know About CCPA and CPRA
By Nirish Parsad | Feb 16, 2021
CCPA is one of the strictest online privacy laws in the nation; there is no doubt that similar legislation will follow—ending up in the federal government —so it’s important to pay attention to what’s happening out on the West Coast. Nirish Parsad reviews what you need to know about:
- ‘Personal Information’ vs. ‘Sensitive Personal Information’
- Selling Vs. Sharing
- Data Breach Liability
- Right to Correct
- New Enforcement Mechanisms
- Which Businesses Have to Comply With the Law?
- What’s Next?
Gmail Ads Are Going Away: Everything You Need to Know
By Joe Martinez | Feb 16, 2021
Gmail campaigns will be converted to “read-only” on July 1, 2021. Advertisers will not be able to create any more dedicated Gmail campaigns or edit any of their current Gmail campaigns. If advertisers still want to run any ads on the Gmail placement, they will have to run Discovery campaigns instead. Joe Martinez reviews the differences advertisers can expect to see with Discovery campaigns, including the loss of manual bidding, device targeting, ad rotation settings, video assets, and custom HTML, as well as changes to ad formats and text components.
Google to transition to parallel tracking for Video ads by Apr 30
By Carolyn Lyden | Feb 16, 2021
Google announced that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking is a form of campaign click measurement that’s meant to speed the loading process for users by ensuring that there’s no slow-down in the user experience by taking the user directly to the landing page or destination while the tracking happens in the background. Marketers should check with click tracking providers to ensure data continuity.
We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.
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