• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
May 5, 2021  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

whattoknowwednesday

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

 

Facebook Retargeting Strategy: Creative Applications

By Michael Stelzner | Apr 29, 2021
facebook-retargeting-strategy
Read the article here.

Even though Google and Apple recently made privacy changes, you can still use Facebook to stay in front of the people you spend time and money attracting without a pixel. Facebook lets you retarget people who’ve visited your Facebook page, engaged with your content, or visited or RSVPed to your Facebook event page. Likewise, you can retarget actions people take on ads, such as interacting with a lead form ad or having a list with customer names, emails, and phone numbers. Here are some creative ways to retarget these audiences on Facebook and Instagram:

  • Retarget Facebook Event Page Audiences
  • Retarget Customers on Facebook via Your Email List
  • Retarget Instagram Profile Visitors
  • Design a Facebook Retargeting Strategy That Works for Your Business

 

6 Mistakes in Call Tracking That Are Harming Your PPC Campaigns

By Victorio Duran III | Apr 29, 2021
PPC-call-tracking
Read the article here.

Call tracking allows you to determine how many phone calls you’re receiving due to your PPC advertising to optimize to drive more calls and more campaign success. Victorio Duran uncovers these six common mistakes that will harm your PPC campaign so you can avoid them (with solutions):

  1. Not using Dynamic Call Tracking
  2. Not having an omnichannel approach
  3. Not scoring leads
  4. Not calculating the expected revenue per call
  5. Not optimizing keywords
  6. Not recording calls

 

The 6 Most Important PPC KPIs You Should Be Tracking

By Amy Bishop | May 3, 2021
important-kpis-you-should-be-tracking
Read the article here.

PPC advertisers have so much data at their fingertips. Sometimes, though, it can seem like paralysis by analysis if you don’t stay focused on the right metrics — or worse, if you focus too much on the wrong metrics. The KPIs listed below support some of the most common marketing goals (but the most important metric that you track should be the one that aligns with your campaign’s end goal):

  1. Measuring Sales Lift
  2. Revenue
  3. Return on Ad Spend (ROAS)
  4. Profit & Return on Investment (ROI)
  5. Higher Funnel Engagement & Audience Performance
  6. Campaign Health Metrics

 

How to Use Facebook Ads and Organic Content to Build Awareness

By Emily Hirsh | May 3, 2021
facebook-ads-organic-content-how-to-build-awareness
Read the article here.

Make your existing content more reachable by utilizing brand awareness ads on Facebook to get in front of new audiences. Then once your ads are up and running, you’ll start building specific audiences you can retarget at any step in your marketing strategy. To build brand awareness with organic content and Facebook ads, Emily Hirsh recommends:

  • Decide What Brand Awareness Content to Promote
  • Define the Audience You Want to Target
  • Set Up Your Brand Awareness Campaign in Facebook Ads Manager

 

Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More

By Amy Bishop | May 4, 2021
microsoft-updates
Read the article here.

Microsoft announced another round of feature rollouts for advertisers, including changes to match types, ad formats, product rollouts, and more. These updates follow two rounds of big announcements in early April and late April. Here’s what advertisers need to know:

  • Changes to Phrase Match & Broad Match Modifier
  • New Two-Line Desktop Search Ad Format
  • Customer Match Now Broadly Available
  • Dynamics 365 & Microsoft Ads Integration
  • Smart Goals Roll Out
  • Updated Conversion Setup Process
  • Migrating DSA Campaigns to Mixed Campaigns
  • Shopping Campaigns and Extensions Available in New Markets

 

Microsoft Advertising & Dynamics 365 Customer Insights: New integration

By Ankit Kapoor | May 4, 2021
Read the article here.

“Advertisers can now bring their customer segments from Dynamics 365 Customer Insights into the Microsoft Advertising platform to target on the Microsoft Search Network and Microsoft Audience Network using Customer Match targeting,” writes Ankit Kapoor. Customer Match targeting is now generally available to all advertisers (except for the EU, UK, and China). Advertisers who use Dynamics 365 Customer Insights can use this integration for:

  • Access to rich, unified first-party data
  • Easy to manage customer segments
  • Efficient scaling across ad platforms

 

Microsoft Advertising to treat phrase match the same way Google Ads does

By George Nguyen | May 4, 2021
microsoftads
Read the article here.

Microsoft Advertising will expand phrase match to include broad match modifier traffic to simplify keywords and improve your relevancy when reaching customers, starting in mid-May. This new treatment for phrase match will bring the platform in line with Google Ads’ updated phrase match.

 

 


We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Get your weekly dose of PPC industry news delivered right to your inbox! Subscribe to our newsletter HERE.

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (220)
  • Content Marketing (1)
  • Weekly Round Up (220)

ARCHIVES

  • March 2023 (5)
  • February 2023 (4)
  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

March 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Feb    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish