Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!
At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.
10 Top Digital Marketing Trends to Watch Through 2021
By Lemuel Park | Jun 17, 2021
With the global pandemic accelerating the pace of change over the past year, digital transformation became a reality for businesses of all kinds, with consumer needs and behaviors changing dramatically. Here are the top trends to keep an eye on so you know where to allocate budget to stay ahead of the competition:
- Digital Changes in Consumer Behavior Are Here to Stay
- Marketers Need to Get Ahead of Consumer Demand with Real-Time Insight
- Improving Content Velocity and Quality to Get the Edge
- Customers Are Looking to Brands to Deliver Connected Digital Experiences
- Intelligent Automation in Digital Takes Us Beyond Simple Replication
- First-Party Data Grows in Importance and Value
- Hyperlocalization Moves Beyond Geography
- PPC and SEO Deepen the Bond
- Semantics, Entities and the Knowledge Graph Driving Greater Relevance
- The Way We Work Has Been Transformed
Google Announces New Ads Creative Studio
By Amy Bishop | Jun 21, 2021
Google announced the launch of a new tool for creative advertising tools, called “Ads Creative Studio”, which aims to unify multiple creative tools and to make it easier to build out multiple content pieces. Ads Creative Studio will incorporate the following tools:
- Director Mix (A tool that allows brands to create video assets at scale, which previously wasn’t available to all advertisers.)
- Dynamic Display & HTML5 creation tools
- Audio Mixer and Dynamic Audio tools
- A Project Library
Keep the momentum after Prime Day 2021
By Jeremy Brown | Jun 21, 2021
The following two weeks allow you to focus on reengaging with your Prime Day audiences that continue to visit Amazon to browse and shop for products. Jeremy Brown explains that “During this time, consider promoting complementary products to your existing audiences and even reach new audiences who viewed your products but didn’t purchase them during Prime Day.” Brown offers these recommendations for brands to reap the most rewards during these two weeks after Prime Day:
- Review Prime Day sales performance
- Focus on top-selling products
- Re-engage with new-to-brand shoppers
- Continue to offer deals
- Remarket to existing audiences
- Co-sell and upsell with product targeting
Facebook Launches 4 New Ecommerce Features
By Matt Southern | Jun 22, 2021
Facebook, Instagram, and WhatsApp are gaining four new e-commerce features that will help retailers get their products in front of more customers and drive sales. The new features include:
- Facebook Shops in More Places
- Customer reviews on Instagram
- Personalized Shop Ads
- Expanded Access to AR Try-On Feature
4 Powerful Facebook Ads Targeting Options
By Susan Wenograd | Jun 23, 2021
Engagement Remarketing options are vastly underused on many accounts and can be a goldmine not only for remarketing but also for creating lookalike audiences and moving users through a sales funnel. Susan Wenograd reviews powerful Engagement Options for remarketing for the following:
- Video Behavior Remarketing
- Lead Ad Engagement
- Page Engagement
- Instagram Business Profile Interaction
How to Increase Return on Ad Spend for Facebook Ads
By Charlie Lawrance | Jun 23, 2021
“You can increase your ROAS in two ways, categorized as on-Facebook and off-Facebook actions. On-Facebook actions aim to improve your advertising by reducing your cost per purchase, and off-Facebook actions occurring on your website with the aim of improving your conversion rate and increasing your AOV,” explains Charlie Lawrance. He provides tips for increasing your Facebook Ads ROAS for the following:
- Tips to Improve Your Facebook Ad Copy
- Tips to Improve Your Facebook Ad Creative
- Tips to Improve Your Conversion Rate
- Tips to Increase Your Average Order Value
Finding Your Audience in a “Cookie-less” World
By Mikayla Mitchell | Jun 23, 2021
“The future of targeted marketing without cookies is here, and cookie-less platforms are only going to become more and more prevalent,” writes Mikayla Mitchell as she explores how we target and advertise audiences will have to shift in a cookieless world. She dives into these creative opportunities to advance your targeting strategies without third-party data:
- Hyper-Targeting with First-Party Cookies
- Developing Personas
- Content Development
We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.
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