• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
July 14, 2021  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

what-to-know-wednesday

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

 

3 Ways to Improve Smart Bidding Performance on Google Ads

By Frederick Vallaeys | Jul 8, 2021
bidding-gavel
Read the article here.

“Bid automation is one of the biggest potential time savers in PPC. Machines are simply faster and more reliable than humans at constantly updating bids based on hundreds of factors that influence conversion rate and conversion value per click,” writes Frederick Vallaeys. But, unfortunately, if you do not see the results you want, you may not be giving the machine enough of the right information. Vallaeys covers three ways you can share better data with Google’s machine learning systems about the value your PPC ads are delivering, including:

  1. Offline Conversion Import (OCI)
  2. Conversion Value Adjustments
  3. Conversion Value Rules (beta)

 

5 Simple Steps to Set Up Video Extensions in Microsoft Ads

By Amy Bishop | Jul 12, 2021
microsoft-ads-video-extension
Read the article here.

Video extensions are officially here and available to advertisers globally on desktop. The mobile format is available only in the US and will be rolling out to additional locations over time. Video extensions appear next to an ad as a thumbnail and expand when clicked. Video extensions can be utilized with other extensions, including sitelinks. Advertisers can add a link on the video overlay which will take users to the landing page. Video views are charged the same cost-per-click as ad clicks. I cover how to set up the video extensions in five quick and easy steps, including video requirements.

 

6 Facebook Ads Updates To Be Excited About This Summer

By Susie Marino | Jul 12, 2021
facebook-ad-updates-june-2021-reels-ads
Read the article here.

Susie Marino walks us through the six most recent changes in Facebook ads, including:

  1. Instagram Reels Ads available to all
  2. “Optimize text per person” feature in ads
  3. Even more personalized Shop ads
  4. Improved access to AR Try-On
  5. Shops now accessible through Whatsapp
  6. Customer reviews in Instagram shops

 

How Much Do Facebook Ads Cost in 2021? (+Ways to Save)

By Akvile DeFazio | Jul 13, 2021
how-much-do-facebook-ads-cost-2021
Read the article here.

“Whether this is your first foray into advertising on Facebook or you are looking for ways to make the most of your budget, understanding the world of Facebook advertising costs is key to keeping them low,” explains Akvile DeFazio. To help you understand the costs of Facebook Ads in 2021, DeFazio answers the following questions:

  • How much do Facebook ads cost in 2021?
  • What makes Facebook ads worth the price?
  • What factors influence my Facebook advertising costs?
  • How do I make the most of my budget?

 

How to Exit the Facebook Ads Learning Phase Quicker

By Charlie Lawrance | Jul 13, 2021
facebook-ads-learning-phase-limited-learning-how-to
Read the article here.

Charlie Lawrance shares three strategies that will help you exit the learning phase faster and avoid hitting the dreaded learning limited delivery status, including:

  1. Use Fewer Facebook Ad Sets
  2. Increase Your Campaign or Ad Set Budget
  3. Avoid Actions That Reset the Learning Phase

 

8 Steps to a Lead-Generating Content Marketing Strategy

By Céillie Clark-Keane | Jul 13, 2021
Read the article here.

A solid content marketing strategy generates traffic, builds trust with your audience, and generates leads for your business. Céillie Clark-Keane covers what a content marketing strategy is, why your business needs one, and how to develop a lead-generating content marketing strategy. She also provides these eight steps to developing your content marketing plan:

  1. Set your goals
  2. Identify your audience
  3. Start your keyword research
  4. Pay attention to search intent
  5. Create high-quality content
  6. Optimize your content for conversions
  7. Determine your distribution channels
  8. Keep updating

 

14 Facebook Remarketing Strategies to Test

By Amy Bishop | Jul 14, 2021
facebook-remarketing
Read the article here.

Facebook offers so many ways to reach prospects in unique and cost-effective ways, not the least of which is remarketing! The great thing about Facebook remarketing is that it is so incredibly versatile. Here are 14 ways you can leverage Facebook Ads to do this:

  1. Remarketing Page Visitors
  2. Remarketing Conversion Events
  3. Remarketing Your Offline Activities
  4. Remarketing On-Facebook Activities
  5. People Who Engaged With Your Events
  6. Remarketing Instant Experiences & Your Facebook Shop
  7. Test Layering Qualifiers If You Have a Niche Audience And/Or Find Remarketing Isn’t Converting Well
  8. Dynamic Remarketing
  9. Recency Based Lists – If You Have Enough Data
  10. Creating Audiences Off of App Activity
  11. Audience Sharing
  12. Follow Your Buyer Journey
  13. Planning Your Lists Around Other Marketing Activities
  14. Try Testing Different Campaign Objectives

 


We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Get your weekly dose of PPC industry news delivered right to your inbox! Subscribe to our newsletter HERE.

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (211)
  • Content Marketing (1)
  • Weekly Round Up (211)

ARCHIVES

  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Jan    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish