• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
August 4, 2021  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

what-to-know-wednesday

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

Display & Video 360 gets new frequency and reach metrics

By George Nguyen | Jul 29, 2021
DV360_frequency
Read the article here.

“Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a frequency goal set at the campaign level… In addition, DV360 will also calculate the added reach advertisers get for each Programmatic Guaranteed deal using DV360’s frequency management solution,” writes George Nguyen. “Having access to real-time reach gains can help advertisers gauge their campaign performance and manage their programmatic campaigns across channels. This new data visualization may also enable advertisers to save time that might otherwise be spent experimenting to test the impact of their frequency management strategies across various media types.”

 

Google’s NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to Prepare

By Susie Marino | Jul 30, 2021
google
Read the article here.

Google’s three-strikes ad pilot rolling out in September has some advertisers concerned. Susie Marino covers what Google’s three-strike ad policy system is, how it works, and when the pilot will go into effect. She also details varying responses to this announcement within the PPC community. Additionally, she provides five ways you can prepare and avoid strikes and suspensions come September, including:

  1. Appeal or resolve any outstanding disapprovals
  2. Check all corners of your account and website for any potentially triggering content
  3. Roll out any new content prior to September if possible
  4. Set up advertising on other channels
  5. DON’T make a backup account now or after your suspension

 

Google’s local ads tips for the back-to-school shopping season

By George Nguyen | Jul 30, 2021
local_inventory_ad
Read the article here.

“More than half of North American back-to-school shoppers say they’ll check for in-store inventory online before going into a store and 48% will shop at stores that offer curbside pickup or contactless shipping, according to Ipsos data commissioned by Google,” writes George Nguyen. To help retailers make the most of the back-to-school shopping season, Nguyen highlights what Google has published as a list of local ads solutions:

  • Get your local inventory online
  • Local inventory ads
  • Promote your locations
  • Optimize for online and in-store

 

 

 

8 Creative PPC Strategies to Overcome Today’s Challenging Landscape

By Kristen McCormick | Aug 2, 2021
creative-ppc-strategies
Read the article here.

“With Google taking away modified broad match and low-volume search terms; Facebook Ads limiting us to only eight conversion events, and eventual cookiepocalypse redefining pretty much everything, some strategies and tools that were ineffective or didn’t make sense to use in the past are now coming out on top,” explains Kristen McCormick. To help overcome some of the top PPC challenges of today, McCormick shares these eight strategies:

  1. Pair broad match with audience targeting to succeed without modified broad
  2. Turn YouTube Studio into a video and display ad optimization tool
  3. Get new keyword ideas with Microsoft Advertising Intelligence
  4. Use display ads for more than just brand awareness
  5. Run lead generation ads to scale first-party data collection
  6. Use LinkedIn Website Demographics to refine your B2B buyer personas
  7. Use custom conversion events to cope with Facebook [aggravated] Event Measurement
  8. Turn click-to-Messenger ads into lead-generating chatbots

 

Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More

By Amy Bishop | Aug 3, 2021
microsoft-ads-aug
Read the article here.

Microsoft announced a list of new product updates and releases for Advertisers, including a new bid strategy, manager-account labeling, new automated extensions, extended brand safety protections, and updates to Unified Campaigns. I highlight what you need to know about the following:

  • Microsoft Ads Announces Target Impression Share
  • New automated extensions
  • Account Labeling
  • Track product-specific conversions with product conversion goals
  • Integral Ad Science platform-wide brand safety protection now available globally
  • Changes to Unified Campaigns

 

What Online Shoppers Expect in 2021

By Pamela Hazelton | Aug 4, 2021
Amazon-Locker
Read the article here.

The trend for online shopping brought on by the pandemic has become a permanent shift for many consumers. With that shift, there have been heightened expectations. Pamela Hazelton covers seven expectations of post-pandemic online shoppers, including:

  • Easy returns
  • Social media buying
  • Mobile-first
  • Personalized experiences
  • Fast and affordable order fulfillment
  • Greener offerings
  • Live help anytime

 

4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy

By Victor Blasco | Aug 4, 2021
CRO
Read the article here.

Victor Blasco shares CRO strategies that can be applied to your marketing, including:

  • Quality of Life Improvements for Your Site
  • Video Content for CRO: Tips and Tricks
  • Optimize Your CTAs
  • Social Proof, and the Benefits of Using It

 


We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Get your weekly dose of PPC industry news delivered right to your inbox! Subscribe to our newsletter HERE.

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (220)
  • Content Marketing (1)
  • Weekly Round Up (220)

ARCHIVES

  • March 2023 (5)
  • February 2023 (4)
  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

March 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Feb    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish