• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
October 27, 2021  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

what-to-know-wednesday

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

 

Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users

By Miranda Miller | Oct 22, 2021 | Search Engine Journal
facebook-ads-updates
Read the article here.

Facebook announced a series of improvements designed to help advertisers with performance and measurement issues from the tracking prompt fallout. What’s new includes:

  • Conversions API Gateway
  • Aggregated Event Measurement (AEM) for iOS14 Users: Updates

 

 

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

By Joe Martinez | Oct 25, 2021 | WordStream
lead-koalafication
Read the article here.

“Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics,” writes Joe Martinez. To help ensure your leads are qualified, Martinez recommends these strategies:

  1. Be specific in your ad copy  
  2. Use price extensions
  3. Optimize lead forms for quality, not volume
  4. Add more questions in your lead forms

 

What to Do When Competitors Buy Your Brand Keyword

By Jon Clark | Oct 25, 2021 | Search Engine Journal
what-to-do-when-competitors-buy-your-brand-keyword
Read the article here.

If your competitors bid on your branded keywords, you must immediately prevent your pipeline from being drained. Going through Google to fix such an issue has become more limited. Jon Clark recommends these four things you can do that can turn a sour situation into something beneficial for your business:

  1. Own Your Brand Name
  2. Talk To The Business, File A Cease & Desist
  3. File A Trademark Complaint With The Engines
  4. Bid On Your Competition’s Brand Keywords

 

12 Paid Advertising Mistakes & How You Can Make Your Ads Better

By Amy Bishop | Oct 25, 2021 | Semrush Blog
paid-advertising-mistakes
Read the article here.

Paid media used to be pretty simple: you chose your keywords, set bids, drafted your ad copy, added negatives, and tweaked as needed. Over the years, though, paid advertising platforms have become more and more complex. With that, there are more opportunities to make small mistakes that can be costly. I cover the following simple mistakes that can kill your paid advertising ROI (and how to fix them):

  1. Following the Search Engines’ Default Settings
  2. Relying on Smart Campaigns
  3. Paying Too Much for Clicks
  4. Choosing the Wrong Bidding Strategy for Your Goals
  5. Misusing Bid Modifiers
  6. Choosing the Wrong Keywords for Your Goals
  7. Using the Same Ads for Everything
  8. Driving Traffic to Content That Doesn’t Align with Their Goals
  9. Paying for Purchases That You Might Have Generated for Free
  10. Not Keeping an Eye on Display Placements
  11. Not Paying Attention to Your Competitors
  12. Not Testing Enough 

 

Improve Your ROAS with Geofencing Marketing

By Amy Bishop | Oct 26, 2021 | Semrush Blog
geofencing-marketing
Read the article here.

Geofencing is a marketing technique used to identify potential prospects based on their location. The beauty of geofencing is that you can leverage hyper-specific location information to engage folks, using their location to indicate what they might be interested in. I cover some of the most common ways that geofencing can be used to support marketing efforts, including:

  • How Does Geofencing Work?
  • Identify Prospecting Audiences Based Upon Their Whereabouts
  • Drive Local Foot Traffic 
  • Build Audiences From In-Person Visitors
  • Tap Into Event Attendees
  • Use Geofencing to Conquest
  • The Downside of Geofencing
  • Leveraging These Principles in Search & Display Campaigns

 

13 Effective Ways to Reduce Your Google Ads CPA

By Justin Lugbill | Oct 27, 2021 | Search Engine Journal
13-foolproof-ways-to-decrease-your-google-ads-cpa
Read the article here.

“Despite loosening definitions on keyword matching, increased opaqueness (Search Terms report limitations; responsive ad reporting), and increased competition, marketers still have the needed controls to maximize their acquisition efficiency,” writes Justin Lugbill. He recommends these best practices for optimizing CPA:

  1. Revisit account structure.
  2. Campaign budget rebalancing.
  3. Campaign/bid alignment.
  4. Keyword-level optimizations.
  5. Audience/device bid adjustments.
  6. Keyword expansion.
  7. Ad personalization.
  8. User journey personalization.
  9. Post-click experience.
  10. Data integration.
  11. Automated bid strategies.
  12. Use the Recommendations section of Google Ads.
  13. Adjust conversion setting.

 

How to Choose the Right Facebook Ads Bidding Strategy

By Corinna Keefe | Oct 27, 2021 | SocialMedia Examiner
Facebook-Ads-Bidding-Strategy
Read the article here.

“You can choose how Facebook Ads Manager bids for ad placements. There’s a whole range of options, from set-it-and-forget-it lowest-cost bidding to advanced strategies like minimum return on ad spend (ROAS).” Corinna Keefe walks through how and when to use the following:

  • Lowest-Cost Bidding
  • Cost Cap Bidding
  • Bid Cap Bidding
  • Minimum ROAS

We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Get your weekly dose of PPC industry news delivered right to your inbox! Subscribe to our newsletter HERE.

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (211)
  • Content Marketing (1)
  • Weekly Round Up (211)

ARCHIVES

  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Jan    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish