Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!
At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.
Google Ads Insights Page Updated With 4 New Features
By Matt Southern | Nov 18, 2021 | Search Engine Journal
Google Ads is rolling out four new features on the Insights page to drive results during the year’s business shopping season. “The Insights page will provide you with the information you need to keep up with consumer trends and optimize campaigns to get your ads in front of more shoppers,” writes Matt Southern. The new features include:
- Demand Forecasts
- Consumer Interest Insights
- Audience Insights
- Change History Insights & Auction Insights
Facebook’s topic exclusion controls test rolls out to more advertisers
By George Nguyen | Nov 19, 2021 | Search Engine Land
Facebook will soon expand its test of topic exclusion controls for ads in the News Feed to a limited number of advertisers that run ads in English. Topic exclusion controls allow advertisers to exclude ad delivery to users who have engaged with any of the following topics: “News and Politics,” “Social Issues,” and “Crime & Tragedy.” In its early tests, advertisers avoided appearing next to exclusion categories 94-99% of the time.
Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app
By George Nguyen | Nov 22, 2021 | Search Engine Land
Advertisers can now create campaigns, review Search trends, and view more explanations with performance insights in the Google Ads mobile app. The new mobile app features enable greater flexibility for PPC practitioners to keep tabs on their campaigns or make adjustments from anywhere.
4 ways to optimize your responsive search ads
By Corey Patterson | Nov 22, 2021 | Search Engine Land
In less than a year, ETAs will be sunsetting. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they make the switch. Here are four tactics Vallaeys recommends marketers use to improve their effectiveness:
- Use more headline variants
- Analyze asset labels
- Review combination reports
- Put smart bidding automation in place
Understanding Google’s Performance Max Campaigns
By Bethany Bey | Nov 23, 2021 | Clix Marketing
Google rolled out Performance Max campaigns earlier this month to advertisers worldwide. Performance Max campaigns allow you to promote your products or services across the Google Network by creating one easy-to-manage campaign. To help you understand and get to know this new campaign type, Bethany Bey covers:
- What are Performance Max Campaigns?
- How To Set Up A Performance Max Campaign
- When To Use Performance Max
Copy or Design: What’s More Important to Your Landing Page Success?
By Floss Taylor | Nov 23, 2021 | Unbounce
You may have wondered how important design is to conversion compared to copy when it comes to your landing pages. Unbounce looked at 36,928 English language page variants active between March 2019 and March 2020 to determine just that. The results may surprise you! Their results showed copy has twice the relative importance compared to design. Additionally, they found across all industries, copy has twice the relative influence to convert over design. If you’re short on time and budget, they recommend perfecting your copy!
Facebook Ad Targeting Ideas for 2022 and Beyond
By Anna Sonnenberg | Nov 24, 2021 | SocialMedia Examiner
Have you explored your targeting options in this privacy-restricted environment if you’re noticing declining numbers for your Facebook ads? Anna Sonnenberg looks at what to expect from these privacy-related changes and explores how to address audience issues in Facebook ads. She covers:
- How to Create Saved Audiences for Facebook Ads
- How to Build Custom Audiences for Facebook Ads
- How to Make Lookalike Audiences for Facebook Ads
- Pro Tips to Improve Campaign Performance
We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.
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