Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!
At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.
Secrets to Choosing Effective Images for PPC Ads on Social Media
By Lesley Vos | Jan 10, 2022 | Hero Conf
“Visuals you use in PPC ads on social media give people a reason to stop scrolling, click, learn more, and eventually buy from you. No matter how fantastic your product or offer is, no one will care if its ad is visually unappealing and dull,” explains Lesley Vos. Visual content, when done well, not only captures user attention but also engages and inspires conversions. Vos reveals seven secrets to choosing compelling images for your PPC campaigns on social media, including:
- Size Matters
- Say No to Stock Photos
- Consider Color Psychology
- Use Faces
- Display Benefits
- Add Texts Only If Appropriate
- Keep Your Copy and Image Consistent
Should You Use Amazon Dayparting Strategies for Advertising?
By Joshua Dreller | Jan 10, 2022 | Skai
Dayparting is a way to ensure your Amazon ads reach the right audience at precisely the right time. For businesses that depend on seasonal or relatively predictable traffic, dayparting can help Amazon ads stand out at just the right moment. If you’re considering experimenting with dayparting as part of your Amazon advertising strategy, Joshua Dreller recommends you get started with the following:
- Don’t rush in
- Keep initial tests specific
- Consider a lightning round
- Test, test, test
Microsoft Advertising Shopping campaigns reporting enhancements
By Barry Schwartz | Jan 11, 2022 | Search Engine Land
The Shopping campaigns reports have been enhanced for the products tab with two new enhancements; performance and conversions. The Performance enhancement lets advertisers see metrics such as clicks, impressions, average CPC, average CPM, and spend. The Conversions enhancements let advertisers see conversions, revenue, return on ad spend, and all conversions. Plus, Microsoft removed the minimum spend requirement to be eligible to use Customer Match targeting. Additionally, Microsoft Audience Network is available to more advertisers, and Similar Audiences and in-market audience expands.
How to Use Instant Experiences on Facebook and Instagram
By Corinna Keefe | Jan 11, 2022 | SocialMedia Examiner
If your ads are underperforming and you’re wondering if there are better ways to engage prospects, you may want to consider using Instant Experiences as a more immersive alternative to your existing campaigns. Instant Experience is a type of mobile ad from Meta, available for both Instagram and Facebook, and is designed to be more immersive than conventional mobile ads. Corinna Keefe walks you through setting up a new campaign in Facebook Ads Manager, and she provides best practices for Facebook Instant Experience Ads.
Amazon Sponsored Products: Advanced Practices for 2022
By Nikola Sekulic | Jan 12, 2022 | Hero Conf
“Amazon is one of the biggest online marketplaces in the world, and if you’re an advanced seller or are looking to become one, you need to look beyond simple page optimization or auto-targeting,” writes Nikola Sekulic. To help elevate your strategy, Sekulic recommends:
- Use Sponsored Brands to Take Your Brand Forward
- Find Winning Search Terms with Automatic Targeting
- Leverage the Flywheel Effect to Boost Performance
- Reduce Ad Spend with Negative Keywords
- Set-up and Manage Your ACoS Goals
5 reasons to measure CLV for your search campaigns
By Candace Boren | Jan 12, 2022 | Marin One Blog
Understanding Customer Lifetime Value (CLV) can help you spend your marketing budget wisely and keep your customer acquisition costs low, and keeping your CLV high is vital to the long-term success of your business. Candace Boren defines CLV as the profit you expect to make from a customer over time. Boren covers how to calculate and improve CLV. She digs into five reasons why you need to measure CLV for your search campaigns, including:
- It helps you keep valuable customers
- It decreases CPA costs
- It allows you to optimize your bids to different stages of the funnel
- It helps you calculate campaign effectiveness
- It helps you grow in the long run
How to Improve Your Lead Quality With LinkedIn Ads
By Anna Sonnenberg | Jan 12, 2022 | SocialMedia Examiner
“From boosted posts to lead forms to website conversions, LinkedIn has plenty of options for filling your sales pipeline. Use these audience, objective, and ad tips to create a successful lead generation campaign so you can effectively grow your business,” writes Anna Sonnenberg. To generate better leads with LinkedIn and improve your existing strategy, Sonnenberg recommends:
- Start With Organic Content on Your LinkedIn Company Page
- Build the Ideal Target Audiences for Linked Lead Gen Ads
- Amplify Successful Organic Posts to Saved Audiences With Boost
- Drive Converting Traffic With the Website Conversions Objective
- Collect Leads on LinkedIn With the Lead Generation Objective
- Get Inspiration From These 8 Examples of LinkedIn Ads
We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.
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