• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
January 19, 2022  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

what-to-know-wednesday

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

 

14 Strategies to Promote Your Business Through PPC

By Iqra Mustafa | Jan 17, 2022 | Hero Conf
ppc-14
Read the article here.

PPC advertising is an integral part of an effective marketing strategy. It is essential to strategize your PPC campaigns to elevate your business’ growth. Iqra Mustafa discusses strategies to improve your PPC campaign for the best ROI on every dollar you spend, including:

  1. Choose the Right Platforms to Advertise
  2. Include Social Media in Your PPC Ad Campaign 
  3. Launch a Remarketing Ad Campaign
  4. Try a Lookalike and Similar Audiences 
  5. Design Mobile-Friendly Landing Pages
  6. Advertising Budget
  7. Make Your Ad Copy Click-Worthy
  8. Use Responsive Search & Display Ads (GSN/GDN)
  9. Perform A/B Split Tests
  10. Revisit Your Keywords Selection 
  11. Revisit Keyword Match Types
  12. Launch a Micro-Conversion Campaign Followed by Super Targeted Campaign
  13. Improve the Structure of PPC Ad Campaigns
  14. Use Retargeting Pixels on Your Website

 

7 Ways to Optimize Your Facebook Strategy for Leads and Conversions

By Anna Sonnenberg | Jan 17, 2022 | SocialMedia Examiner
facebook-leads-conversions
Read the article here.

“Whether you need to generate leads or drive sales, Facebook offers plenty of options for finding and converting customers. From organic publishing to paid campaigns, you can create a Facebook marketing strategy that successfully meets your lead and conversion goals,” writes Anna Sonnenberg. To help you optimize your Facebook strategy to drive revenue across both organic and paid campaigns, Sonnenberg recommends:

  1. Restrict Each Organic and Paid Post to 1 Goal and 1 Call to Action
  2. Put Your Products on Facebook via Facebook Shops
  3. Build Remarketing Audiences to Target With Facebook Ads
  4. Identify and Promote Top-Converting Landing Pages
  5. Run Facebook Lead Gen Ads
  6. Optimize Results With Dynamic Formats and Creative
  7. Develop Interactive Instant Experiences

 

What Is OTT Advertising: A Breakdown of Over-the-Top Ads

By Tara Johnson | Jan 18, 2022 | Tinuiti
OTT
Read the article here.

Reaching modern audiences is becoming easier with streaming video. For brands that want to engage potential customers in the discovery phase of the consumer journey, it is the ideal solution. In addition to optimizing ads with modern machine learning, streaming allows brands to future-proof them with first-party data. Tara Johnson breaks down OTT advertising and how brands are buying, targeting, and measuring the success of their OTT video campaigns. She discusses:

  1. What Is OTT Advertising?
  2. Why Brands Are Investing in OTT Video
  3. Where OTT Ads Display
  4. OTT Platforms
  5. How Do You Buy OTT Ads?
  6. OTT Video Content Best Practices
  7. OTT Audience Targeting and Measurement
  8. Challenges of OTT Advertising
  9. Best OTT Examples
  10. The Future of OTT

 

8 Ways to Improve Instagram Ads Performance

By Anna Sonnenberg | Jan 18, 2022 | SocialMedia Examiner
improve-instagram-ads
Read the article here.

“Whether you’ve already decided how to build your next campaign or you’re eager to test a few options, these Instagram ads trends can improve your results in 2022,” writes Anna Sonnenberg. For ways to leverage your Ads Manager and best practices for a better ROAS in your Instagram campaigns, Sonnenberg discusses the following:

  1. Create an Instagram Funnel From Existing Organic Posts
  2. Retarget High-Value Audiences on Instagram
  3. Adopt Native Lead Generation Forms
  4. Prioritize Conversion Events
  5. Test a New Campaign Bid Strategy
  6. Experiment With Newer Instagram Ad Placements
  7. Promote User-Generated Content on Instagram
  8. Set Up A/B Tests

 

The [Survival] Guide to Google Ads for Small Business

By Susie Marino | Jan 19, 2022 | WordStream
adwords-local-service-ads-2018
Read the article here.

Susie Marino tackles the most common problems small businesses have with Google Ads. Using this guide, take your small business Google Ads account to the next level. Marino dives into these five common challenges small businesses face with Google Ads:

  1. Compete with a small budget
  2. Build local awareness
  3. Drive leads
  4. Maximize ROI
  5. Achieve sustainable growth

 

9 Tips To Help Your B2B Google Ads Campaigns Shine

By Alex Macura | Jan 19, 2022 | Search Engine Journal
b2b-google-ads
Read the article here.

Whether you want to drive more traffic to your website, create brand awareness, increase leads, or launch a new product, Alex Macura offers these tips that will help your Google Ads campaigns get in front of the right audience and achieve your desired results:

  1. Hunt For Goldilocks Keywords
  2. Check Out The Competition
  3. Know When It’s Okay To Be Negative
  4. Test And Test Again
  5. Diversify Your Mediums, Customize Your Audiences
  6. Try Catch And Release Remarketing
  7. Really Customize Your Landing Pages
  8. Let Lead Quality Be Your Guide
  9. Mine That Data

 

The 19 Best Marketing Strategies for 2022 (That You Can Actually Do)

By Kristen McCormick | Jan 19, 2022 | WordStream
marketing-strategies
Read the article here.

While it’s important to know where the directional “mainstream” digital marketing trends are headed for 2022, it’s also important to know what’s producing results right now. Kristen McCormick shares some of the best marketing strategies for 2022, based on the realities of today, that will bring results now for any business. She covers:

  • PPC
  • SEO
  • Social media
  • Email marketing
  • Content marketing

We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Get your weekly dose of PPC industry news delivered right to your inbox! Subscribe to our newsletter HERE.

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (211)
  • Content Marketing (1)
  • Weekly Round Up (211)

ARCHIVES

  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Jan    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish