• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
March 9, 2022  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

what-to-know-wednesday

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

 

Google and Bing halt all ad sales in Russia

By George Nguyen | Mar 4, 2022 | Search Engine Land
ads-Russia
Read the article here.

Google has temporarily halted ads from serving to Russia-based users. Similarly, Microsoft announced that it will suspend all new sales of its products and services in Russia. “These ad suspensions serve to protest Russia’s actions in Ukraine, but they also help search engines avoid brand safety debacles like misinformation campaigns making it through their automated systems and showing to users,” notes George Nguyen.

 

Microsoft Advertising’s Ad Creator extracts site images for use in ads

By George Nguyen | Mar 4, 2022 | Search Engine Land
microsoft-ad-creator
Read the article here.

Ad Creator is a new feature, currently in pilot, that extracts images from your site so that they can be used in your ads. “The Ad Creator can help you save time when creating ads by acting as an automated repository for your site images, since you won’t have to upload them manually. The built-in editing capabilities, which are now nearly ubiquitous in these types of features, may also be a timesaver, particularly for those that don’t have access to a design team,” explains George Nguyen.

 

The Most Expensive Keywords For 2022

By Mike Schrobo | Mar 7, 2022 | Hero Conf
expensive-keywords
Read the article here.

By reviewing the most expensive keywords, marketers can better understand what drives up CPCs and how to optimize their own campaigns accordingly. This report analyzes the top 5,000 most expensive keywords in January 2022 with a minimum of 300 searches per month on Google in the U.S. Mike Schrobo discusses why some keywords are so expensive, and provides tips to avoid expensive keywords. He dives into the most expensive keyword categories, including:

  • Legal Keywords
  • Education Keywords
  • Insurance Keywords
  • Addiction and Rehab Program Keywords
  • Loan Keywords

 

Microsoft Advertising announces new ad type for service providers

By George Nguyen | Mar 7, 2022 | Search Engine Land
professional-service-ads
Read the article here.

Professional service ads are a new ad format designed for service providers such as insurance agents, realtors, etc., and are currently available as a pilot in the U.S. and Canada. Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches. “This ad type may offer greater efficiency for service providers. In the early stages of this pilot, advertisers using Professional service ads were able to increase conversion rates by about 60% when compared to regular text ads, according to Microsoft. The average CPA decrease was 67% compared to overall performance in advertiser campaigns, the company said. But performance can vary, so it’s important to test the waters for yourself to see whether this is the right vehicle for your campaigns,” writes George Nguyen.

 

​​7 Google Ads Mistakes That Are Squashing Your Success

By Michelle Morgan | Mar 8, 2022 | WordStream
google-ads-mistakes-avoid
Read the article here.

“The Google Ads platform offers a number of ways to customize your advertising campaigns to reach customers. For many, having this many options is the only way to ensure all campaigns are focused on the right objective. But this amount of detail can be overwhelming, which can lead to mistakes or suboptimal strategies,” explains Michelle Morgan. To help you avoid the most common mistakes Morgan runs into, she gives you the information to correct the following situations:

  1. Using the wrong (or no conversion actions)
  2. Pairing Smart Bidding with the wrong goal
  3. Auto-applying recommendations
  4. Using only broad match keywords
  5. Neglecting negative keywords
  6. Not having an ad copy testing strategy
  7. Underfunding your campaigns

 

How to Increase Your Facebook Reach

By Anna Sonnenberg | Mar 8, 2022 | SocialMedia Examiner
increase-facebook-reach
Read the article here.

“Whether you need to increase Facebook reach quickly or gradually, there are plenty of organic and paid tactics to test. By incorporating these recommendations into your Facebook marketing strategy and using built-in analytics to measure results, you can reach more customers and grow your business successfully,” writes Anna Sonnenberg. To help expand your reach on Facebook for both organic and paid channels, Sonnenberg recommends:

For Organic Reach

  1. Generate Real Conversations
  2. Follow Consumer Content Preferences: Use More Video
  3. Tag Influential Accounts in Shoppable Posts
  4. Participate in Co-Branded Giveaways

For Paid Reach

  1. Target Consumers Who Share Core Characteristics With Your Customers
  2. Turn On Reduce Auction Overlap
  3. Configure Prioritized Events to Optimize Facebook Ad Delivery
  4. Automatically Turn Ads Off When Reach Falls Below a Specified Threshold

 

How To Reduce Your Average CPA

By James Bessey-Saldanha | Mar 9, 2022 | Hero Conf
reduce-CPA
Read the article here.

James Bessey-Saldanha dives into what exactly a CPA is, how to calculate it, and how it can impact your account. He goes through some practical tips you can implement to reduce the average CPA in your PPC account, including:

  • Increasing your Conversion Rate
  • Reducing your CPC
  • Implementing a SKAG Structure
  • Expanding Keywords and Narrowing Down – the secret sauce

We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Get your weekly dose of PPC industry news delivered right to your inbox! Subscribe to our newsletter HERE.

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (211)
  • Content Marketing (1)
  • Weekly Round Up (211)

ARCHIVES

  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Jan    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish