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Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

14 Types Of Google Ads Extensions & What They Do

By Brian Frederick | Apr 7, 2022 | Search Engine Journal

Google Ads extensions extend your ads, claiming more real estate on SERPs and helping searchers make decisions. Ad extensions can increase your clickthrough rate significantly for two reasons: One, they allow you to provide more information, and two, they increase your visibility on SERPs. Additional benefits include improved lead quality, better ad ranking, and better use of your PPC budget. Brian Frederick dives into each type of ad extension, so you can optimize them for maximum performance and get more bang for your PPC buck.

5 Ways to Reduce Ecommerce Fulfillment Costs Without Sacrificing Quality

By Jake Rheude | Apr 7, 2022 | Optmyzr

“Having a cost-effective business can help aid your PPC campaign efforts. How? By saving money in different aspects of your business, you can set aside the additional funds to go towards your campaigns,” explains Jake Rheude. To reduce fulfillment costs without sacrificing quality or customer experience, Rheude discusses the following:

1. Inventory Accuracy
2. Inventory Shrinkage
3. Better Rates with Carriers
4. Packaging Supplies
5. Increase Customer Orders

5 Ecommerce Advertising Tips to Accelerate Your Online Sales

By Skai | Apr 7, 2022 | Skai

“…[C]hanging consumer behavior means most ecommerce advertisers would do well to think about the messages that are reaching customers, as well as where they’re encountering that messaging,” writes Skai. To help you tap into the rapidly changing consumer behaviors, Skai offers five tips to reach new audiences and ultimately boost online sales:

• Make sure your advertising speaks to your brand message
• Focus on your fans
• Diversify your publishers 
• Think full-funnel for social 
• Get the right data

Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips

By Alex Macura | Apr 11, 2022 | Search Engine Journal

How can you be sure you’re making the most of your budget if you’re new to Facebook advertising? Alex Macura provides some Facebook ads tips to get you started and help give you an edge on this popular platform. First, he addresses a few concerns around Facebook advertising: how much advertising costs, how it works, and is it worth it. Additionally, he walks you through how to create your first Facebook Ads campaign. Lastly, he provides valuable tips on how to get creative with your Facebook Ads.

What Are TikTok Spark Ads?

By Tara Johnson | Apr 11, 2022 | Tinuiti

“TikTok Spark Ads is a new native ad format that enables you to leverage organic TikTok posts and their features in your advertising,” explains Tara Johnson about the new captivating ad format. They fit into the feed and catch users’ attention effortlessly and seamlessly, leading many brands to try TikTok Spark Ads for themselves. Johnson covers:

• How Do TikTok Spark Ads Work?
• What Are TikTok Spark Ad Specs?
• How Much Do TikTok Spark Ads Cost?
• Best Examples of Spark Ads
• Creating Engaging TikTok Spark Ads

Five Lead Magnets that Complement Paid Traffic

By Mitt Ray | Apr 11, 2022 | Hero Conf

Mitt Ray provides this guide to determine the best lead magnet for your funnel and generate maximum leads and sales from your ads. He dives into the following different types of lead magnets that work well with ads:

1. Ebooks
2. Webinars
3. Quizzes
4. Polls
5. Content upgrades

7 Easy Ways to Improve Your Google Local Services Ads ROI Now

By Navah Hopkins | Apr 12, 2022 | WordStream

Local Service Ads (LSAs) are a hero channel for local brands looking for more cost-effective leads, and have great results. Navah Hopkins explains, “Google Local Services Ads are an ad type geared for home service-based businesses. While Google Search Ads are pay per click and Ad Rank is based on factors like bid, ad quality, and more, LSAs are pay per lead and ad rank is based on factors like customer reviews, proximity, and hours. The ads appear above regular Google Search Ads and the advertiser goes through an extensive verification process.” She offers these seven tips to get the most out of Google LSAs:

1. Know whether to have an MCC vs an individual ad account
2. Target no more than 3 major markets
3. Avoid unnecessary disapprovals
4. Keep your Google reviews up
5. Set higher bids and budgets
6. Set realistic hours
7. Mark your leads

We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

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