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Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

Google releases Ads Editor version 2.1 with 13 new features

By Nicole Farley | Jul 7, 2022 | Search Engine Land

Google released Ads Editor version 2.1, which includes recommendations, warning dialogues, and custom questions for lead forms. Users now have additional options and features not available in version 2.0, which were released in March and updated to support Performance Max campaigns. The update includes:

• Table header recommendations
• Primary Display Status
• Overview recommendation cards
• Recommendations
• Warning dialogue for cross-account copy and paste
• Validate aligned budget or bid strategy
• Video-Drive conversions campaigns with shopping
• Final URL expansion
• Initial view on start-up
• Global offers
• Lead form: custom questions, age question
• Lead form extensions at account level
• Budget Explorer

7 Crucial Ecommerce Metrics You Should Be Tracking Right Now

By Jon Clark | Jul 11, 2022 | Search Engine Journal

There’s an ocean of data available to ecommerce store owners, but you don’t want to get lost in the depths of information available to you. Jon Clark focuses on the metrics you should measure, including:

1. Sales Conversion Rate
2. Website Traffic
3. Email Opt-In Rate
4. Customer Lifetime Value
5. Average Order Value
6. Customer Acquisition Cost
7. Shopping Cart Abandonment Rate

Is Google Ads Worth It? 10 Pros, Cons, Profitability & Pro Tips

By Michelle Morgan | Jul 11, 2022 | WordStream

“Whether or not Google Ads is worth it to one person or company is highly subjective, so we can’t answer that question for anyone but what we can do is lay out the considerations so you can answer it for your business,” writes Michelle Morgan. To help influence your decision to test and use Google Ads or not, Morgan examines:

• The basic pros & cons of Google Ads.
• Factors that impact the cost of Google Ads.
• What Google Ads can do…and what it cannot.
• What is your profitability scenario?
• Startup costs

5 Steps to Prepare Google Ads for 2022 Holidays

By Matthew Umbro | Jul 11, 2022 | Practical Ecommerce

“We’re halfway into 2022. Now is the time to prepare Google Ads accounts for the upcoming holidays,” writes Matthew Umbro. He provides five steps to generate better results while streamlining management during the busy period, including:

• Set Up Enhanced Conversions
• Ensure RSAs in All Ad Groups
• Schedule Promotions
• Compile Assets
• Test Performance Max Campaigns

8 Ways to Use Color Psychology in Marketing (With Examples)

By Céillie Clark-Keane | Jul 12, 2022 | WordStream

“…you should choose the colors you’re going to use in your branding and marketing strategically. How? The key is understanding color psychology and using the theory to your advantage,” explains Céillie Clark-Keane. In this guide to understanding color psychology and using it to improve your marketing materials, she covers:

• What is color psychology?
• Why does color psychology matter in marketing?
• How to use color psychology to improve your marketing.

Google adds 4 new features for Performance Max campaigns

By Nicole Farley | Jul 12, 2022 | Search Engine Land

Google Performance Max campaign users will soon notice four new features in their accounts. The new features are meant to help advertisers understand and diagnose issues and improve performance. The four new Performance Max campaign features are:

• Seasonality adjustments
• Data exclusions
• Explanations
• Optimization Score

We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

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