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Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

10 Reasons Your Facebook Ads Are Not Delivering + How to Fix

By Althea Storm | Sep 28, 2022 | Ad Espresso

Logging into Facebook Ads Manager only to discover that your ads aren’t delivering is highly frustrating. Althea Storm helps eliminate that frustration by sharing ten common reasons why your Facebook ads are not delivering and how you can fix them immediately, including:

1. The post associated with your ad is not available
2. Your ad is still being reviewed
3. Your ad was rejected
4. You’ve hit your account’s spending limit
5. Your budget/bid is too low
6. You picked a very narrow audience
7. You have high auction overlap
8. Your ad engagement is low
9. You’re having scheduling problems
10. Your ads are not converting

How to Know if Your Facebook Ads Will Work

By Michael Stelzner | Sep 29, 2022 | SocialMedia Examiner

Michael Stelzner examines which metrics to consider for making smart decisions for Facebook ad campaigns for those looking for a data-driven approach rather than a best guess. Stelzner discusses how to get the best results from your Facebook ad campaign, building a strong foundation for your broader ad strategy, including:

1. 4 Common Facebook Ads Budget Mistakes
2. How to Calculate a Facebook Ads Budget
3. How to Monitor Your Facebook Ads Performance
4. How Reliable Is Facebook Ads Data?

4 new useful LinkedIn Ads features

By Nicole Farley | Sep 29, 2022 | Search Engine Land

B2B marketers advertising on LinkedIn now have four new features to utilize. Nicole Farley details the new features, including:

1. Offline Conversions
2. Audience insights
3. Document ads
4. Media Library

5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results

By Jimmy Rodela | Sep 30, 2022 | Hero Conf

“With the right strategies, social media ads can help you raise awareness, boost website traffic, generate leads, and grow your sales,” writes Jimmy Rodela. To help jumpstart efforts to optimize social media advertising, Rodela offers these tips:

1. Set Clear Social Media Advertising Goals
2. Understand Your Audience and How They Spend Their Time Online
3. Learn About Your Social Advertising Options
4. Test Your Social Media Ads
5. Track and Measure Social Media Ad Results and Performance

[Client Case Study Data] Is it Time to Revisit Your Brand Search Campaign?

By Abby Woodcock | Oct 3, 2022 | Clix Marketing

“Ultimately, every campaign needs some regular refreshing and testing, even Brand! Carve out some time soon to take another look at your campaigns and see how you could be making a bigger impact on performance,” writes Abby Woodcock. Some key areas to take a look at for improving brand performance include:

• Brand Ad Copy
• Competitor Ad Copy
• Landing Pages
• Match Types & Bidding
• Text Extensions (or Assets)
• Image Assets

10 Tricks to Get the Click: How to Write Exceptional PPC Ads

By Kristen McCormick | Oct 3, 2022 | WordStream

According to Kristen McCormick, writing exceptional ad copy is the most important thing you can spend your time on in paid search. Exceptional ad copy doesn’t just follow best practices but also pays attention to the finer details your competitors are missing. To help you get more conversions at lower costs, McCormick shares ten tricks for crafting compelling PPC ads that earn high Quality Scores, grab customer attention, and capture clicks. She covers the following:

• The anatomy of a Google text ad
• Responsive search ad copy best practices
• 10 tricks to write exceptional PPC ads
• PPC ad copy template

Performance Max import and 6 other new Microsoft product updates

By Nicole Farley | Oct 4, 2022 | Search Engine Land

Microsoft has unveiled seven new updates for October. “In addition to the release of Multimedia Ads, Smart Campaigns, and a Multi-platform solution, Microsoft is pulling out all the stops with new tracking templates, markets, and shopping feed improvements,” writes Nicole Farley. Farley details updates for the following:

• Performance Max import solution
• Microsoft Audience Network
• Expanding into new markets
• Data exclusions for automated bidding are now in open beta
• Automated extensions: URL tracking available
• Asset library now globally available
• Doctor and clinic ads available in closed beta

We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

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