Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!
At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.
Instagram Is Now Putting Ads In Your Profile Feed
By Matt G. Southern | Oct 5, 2022 | Search Engine Journal
Instagram is surfacing ads in more places throughout the app, including the Explore feed and account profile feeds. Additional updates include augmented reality (AR) ads and multi-advertisers ads. Lastly, Instagram is giving advertisers a selection of free-use music to utilize with Reels ads. Matt G. Southern details updates for the following:
- Instagram Ads In Profiles & Explore Feed
- Multi-Advertiser Ads
- AR Ads
- Free-Use Music For Reels Ads
Google Ad recommendations can now be applied as experiments
By Nicole Farley | Oct 6, 2022 | Search Engine Land
If you’re curious about a Google ad recommendation but skeptical about its impact on your campaigns, you can now apply a recommendation as an experiment by using the Experiments page. “Recommendations were recently ranked as one of marketers’ least favorite parts of PPC… This new feature is a great way to find out if some recommendations really could help improve campaign performance. Did Google finally listen to our complaints?” writes Nicole Farley.
Live chat, pixel helper, and 7 other Reddit Ads Manager updates
By Nicole Farley | Oct 6, 2022 | Search Engine Land
Nine new Reddit Ads Manager features could incentivize advertisers to test the platform as a potential traffic channel. Those features have been created to improve the usability of Reddit ads and make it easier for new advertisers to get started, test, and get support. Nicole Farley details updates for the following:
- Live chat
- Advertising credit
- Pixel Helper
- Community target expansion
- Audience manager
- Post Library
- Edit ads
- Forecasting auction results
- UI updates
Amazon advertising optimizations to crush Q4
By Evan Facinger | Oct 6, 2022 | Search Engine Land
Amazon is the undisputed leader in online shopping. “With so many people shopping for everyday goods on Amazon, setting aside a chunk of your advertising budget to take advantage of the site’s commercial traffic is a smart business strategy,” writes Evan Facinger. To help you crush Q4, Facinger covers:
- Use sponsored campaigns to attract shoppers
- Data offers a bigger payoff than blind luck
- Don’t miss out on opportunities
- Underperforming SKUs
- Bids
- Use coupons and promotions
- Study the search query performance dashboard
- Manage your budgets properly
ALL 22 Types of Google Ads (+When & How to Use Them)
By Susie Marino | Oct 10, 2022 | WordStream
Sampling every type of Google ad would not be the best use of your budget. That’s why Susie Marino has put together this comprehensive guide to all the types of Google Ads, where she breaks down every single type of Google ad—including what they are, who they’re best for, their subtypes, and pros and cons—so you can know which are best for your business to try.
Why Your Non-Ecommerce Business Should Set Conversion Values (& How to Do It)
By Navah Hopkins | Oct 11, 2022 | WordStream
“If you’re in ecommerce, conversion value is nothing new—revenue tracking is at the heart of successful shopping campaigns. However, if you’re in a services industry or one that doesn’t have a set price per engagement, you might struggle to land on a conversion value,” writes Navah Hopkins. Hopkins dives into:
- The difference between individual conversions and conversion values.
- The benefits of leaning into conversion values.
- How to come up with a conversion value.
How to Scale YouTube Ads for More Sales
By Anna Sonnenberg | Oct 12, 2022 | SocialMedia Examiner
“Scaling YouTube ads shouldn’t focus on increasing budgets alone. With a mix of vertical and horizontal scaling, you can deliver your YouTube ads to more of your target audience and get more of the results that matter to your organization,” writes Anna Sonnenberg. To help you expand your campaigns without compromising performance, Sonnenberg covers:
- How to Test YouTube Ads and Set Benchmarks
- How to Scale YouTube Ads Vertically
- Scale YouTube Ads Horizontally
We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.
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