Our Latest

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

Google Makes Audio Ads Available To All Advertisers

By Matt G. Southern | Oct 17, 2022 | Search Engine Journal

All advertisers can now use audio ads on YouTube to reach music and podcast fans. This broader rollout looks like Google is lifting the prior restrictions. Matt G. Southern details updates to the following:

• Google Audio Ads Broadly Available
• Moment Blast
• Product Feeds In Discovery Ads

4 communication best practices agencies must employ early in Q4

By Laura Schiele | Oct 19, 2022 | Search Engine Land

“It’s especially important for agencies to establish a rhythm of questions and proactive communication in Q4, with the bonus that you’ll condition both parties to keep lines of communication open and enable better longer-term planning,” writes Laura Schiele. To help you keep the lines of communication open during this critical time of year, Schiele recommends:

1. Treat alignment as an activity
2. Build – and stick to – a communication cadence
3. Err on the side of over-communicating
4. Work backward and build project plans

Google Lets You Disable Targeted Ads & Keep Personalized Searches

By Matt G. Southern | Oct 20, 2022 | Search Engine Journal

With Google’s new My Ad Center, users can disable targeted advertising without giving up helpful features like personalized search results. My Ad Center lets users customize their ads in search results, YouTube, and Google Discover, meaning you don’t have to adjust account-level settings to stop seeing certain ads. Matt G. Southern covers how to disable personalized advertising in Google and how to disable specific ad topics using My Ad Center.

8 Smart Ways to Compete in Google Ads (Without Raising Bids)

By Kristen McCormick | Oct 24, 2022 | WordStream

“You don’t necessarily have to keep hiking up your bids to compete in Google Ads. In fact, bidding higher does not guarantee top ranking, nor does it guarantee clicks or that those clicks will convert—and conversions are what matter most,” writes Kristen McCormick. To help you stand out in paid results and see the results you want—without reverting solely to bid-pumping tactics, McCormick covers:

1. Understand the power of Quality Score
2. Increase your click-through rate
3. Improve your ad relevance
4. Perfect your landing page experience
5. Optimize your keywords
6. Master your bidding strategy
7. Examine your competition
8. Use the tools available to you

Four new Apple Search Ad placement options

By Nicole Farley | Oct 25, 2022 | Search Engine Land

Apple now has four new options for advertisers to drive visibility and downloads in the App Store. Nicole Farley details the new placements for the following:

1. Today tab
2. Search tab
3. Search results
4. Product pages — while browsing

How to Maximize Google Ads Results With a Low Budget

By Fraser Andrews | Oct 25, 2022 | Hero Conf

If you don’t have a large budget, you can still see results with Google Ads. Fraser Andrews outlines the key rules to live by for any low-spending account and discusses the best approaches to make sure you’re making the most of your money, including:

1. Plug the Leaks
2. Remember Your Key Business Aims
3. Don’t Silo Yourself

How to Scale Facebook Ads: 5 Techniques

By Anna Sonnenberg | Oct 25, 2022 | SocialMedia Examiner

“Scaling Facebook ads successfully requires ample time and a data-driven strategy. With a combination of split testing your best ad sets and using both horizontal and vertical tactics, you can scale Facebook ads effectively and maximize the value from top-performing campaigns,” writes Anna Sonnenberg. To help you scale your Facebook Ads, Sonnenberg covers:

1. Increase Facebook Ad Spend
2. Expand the Target Audience
3. Create Lookalike Audiences
4. Leverage More Placements
5. Add More Creative Assets

We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Get your weekly dose of PPC industry news delivered right to your inbox! Subscribe to our newsletter HERE.