• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
March 29, 2023  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

what-to-know-wednesday

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

 

Google Enhances Discovery Ads: Boosting Engagement & Conversions

By Matt G. Southern | Mar 27, 2023 | Search Engine Journal
discovery-ads
Read the article here.

Google has announced updates to its Discovery Ads that will help marketers to increase engagement and conversions. The updates include the addition of carousels to showcase multiple products, a new call-to-action button, and a new reporting feature. These changes will make it easier for advertisers to deliver personalized content and drive better campaign results. Additionally, Google is introducing a new Discovery Ads creative studio to help advertisers create high-quality campaign visuals. These updates demonstrate Google’s continued investment in its Discovery Ads platform and its commitment to providing advertisers innovative ways to reach and engage with their audiences.

 

Google Ads Policy Update: Changes To Government Docs & Services

By Matt G. Southern | Mar 27, 2023 | Search Engine Journal
google-ads
Read the article here.

Google has updated its advertising policy and guidelines regarding government documents and services. The new policy changes will make it easier for advertisers to promote products and services related to government documents, such as passports, visas, and birth certificates. In addition, advertisers will now be able to use targeting options to reach audiences interested in these types of products and services. However, the policy update also includes additional requirements for advertisers to provide proof of their identity and legal status. These changes aim to improve transparency and protect users from potential scams and fraud.

 

4 new rules for PPC ad creative

By Amanda Evans | Mar 28, 2023 | Search Engine Land
ppc-ad-creative
Read the article here.

AI and machine learning have revolutionized the PPC game, impacting all aspects of a search marketer’s job, including creative requirements for digital campaigns. As the digital landscape becomes more complex, advertisers need to rethink their creative process to take advantage of the benefits of AI. Amanda Evans details new rules for PPC ad creative, including:

  1. One-to-one marketing
  2. Feed the machine
  3. Account for short attention spans
  4. Not just tests, actionable tests

 

Google Ads Update: Cross-Channel Conversion Credit Import

By Matt G. Southern | Mar 29, 2023 | Search Engine Journal
google-cross-channel
Read the article here.

Google has introduced a new feature to its Ads platform, allowing marketers to import cross-channel conversion credit data. This update will enable advertisers to better measure their campaigns’ impact across multiple channels, including social media, email, and offline channels. The feature will also provide more accurate insights into customer behavior and help marketers optimize their campaigns for better results.

 

5 must-know Reddit Ads tactics for B2B marketers

By Andrea Cruz | Mar 29, 2023 | Search Engine Land
reddit-ads
Read the article here.

With over 52 million daily active users, Reddit provides a vast audience of engaged users interested in a wide range of topics. B2B marketers can use Reddit ads to reach their target audience with highly targeted campaigns based on interests, subreddits, and keywords. Additionally, Reddit allows for creative ad formats, such as text-based ads and sponsored posts, making creating engaging ads that drive results easy. Overall, Reddit offers an excellent opportunity for B2B marketers to reach a highly engaged audience and drive meaningful results.

 

Google Ads Quality Score: What is it and why it still deserves your attention in 2023

By Ashwin Balakrisnan | Mar 29, 2023 | Optmyzr
quality-score-2023
Read the article here.

The Quality Score is an essential metric in Google Ads that measures the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can result in lower costs and higher ad rankings. To improve Quality Scores, advertisers should focus on ad relevance, keyword optimization, and landing page experience. Google’s machine learning algorithms also consider historical performance data when determining Quality Scores, so consistently improving ad performance can significantly impact Quality Scores over time. By focusing on Quality Scores, advertisers can improve ad performance, lower costs, and drive better results in their Google Ads campaigns.

 

Microsoft Launches Third-Party Government Services Advertising Pilot Program

By Kristi Hines | Mar 29, 2023 | Search Engine Journal
microsoft-government-pilot
Read the article here.

Microsoft Advertising has launched a new pilot program that allows third-party providers to advertise government services on its platform. The pilot program aims to provide a more convenient and streamlined experience for online users searching for government services. Third-party providers can advertise a range of government services, such as vehicle registration or tax filing, through Microsoft Advertising, making it easier for users to find what they need. The program is currently in the pilot phase.


We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Get your weekly dose of PPC industry news delivered right to your inbox! Subscribe to our newsletter HERE.

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (226)
  • Content Marketing (1)
  • Weekly Round Up (226)

ARCHIVES

  • May 2023 (3)
  • April 2023 (3)
  • March 2023 (5)
  • February 2023 (4)
  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

May 2023
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
293031  
« Apr    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish