Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!
At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.
Google Enhances Discovery Ads: Boosting Engagement & Conversions
By Matt G. Southern | Mar 27, 2023 | Search Engine Journal
Google has announced updates to its Discovery Ads that will help marketers to increase engagement and conversions. The updates include the addition of carousels to showcase multiple products, a new call-to-action button, and a new reporting feature. These changes will make it easier for advertisers to deliver personalized content and drive better campaign results. Additionally, Google is introducing a new Discovery Ads creative studio to help advertisers create high-quality campaign visuals. These updates demonstrate Google’s continued investment in its Discovery Ads platform and its commitment to providing advertisers innovative ways to reach and engage with their audiences.
Google Ads Policy Update: Changes To Government Docs & Services
By Matt G. Southern | Mar 27, 2023 | Search Engine Journal
Google has updated its advertising policy and guidelines regarding government documents and services. The new policy changes will make it easier for advertisers to promote products and services related to government documents, such as passports, visas, and birth certificates. In addition, advertisers will now be able to use targeting options to reach audiences interested in these types of products and services. However, the policy update also includes additional requirements for advertisers to provide proof of their identity and legal status. These changes aim to improve transparency and protect users from potential scams and fraud.
4 new rules for PPC ad creative
By Amanda Evans | Mar 28, 2023 | Search Engine Land
AI and machine learning have revolutionized the PPC game, impacting all aspects of a search marketer’s job, including creative requirements for digital campaigns. As the digital landscape becomes more complex, advertisers need to rethink their creative process to take advantage of the benefits of AI. Amanda Evans details new rules for PPC ad creative, including:
- One-to-one marketing
- Feed the machine
- Account for short attention spans
- Not just tests, actionable tests
Google Ads Update: Cross-Channel Conversion Credit Import
By Matt G. Southern | Mar 29, 2023 | Search Engine Journal
Google has introduced a new feature to its Ads platform, allowing marketers to import cross-channel conversion credit data. This update will enable advertisers to better measure their campaigns’ impact across multiple channels, including social media, email, and offline channels. The feature will also provide more accurate insights into customer behavior and help marketers optimize their campaigns for better results.
5 must-know Reddit Ads tactics for B2B marketers
By Andrea Cruz | Mar 29, 2023 | Search Engine Land
With over 52 million daily active users, Reddit provides a vast audience of engaged users interested in a wide range of topics. B2B marketers can use Reddit ads to reach their target audience with highly targeted campaigns based on interests, subreddits, and keywords. Additionally, Reddit allows for creative ad formats, such as text-based ads and sponsored posts, making creating engaging ads that drive results easy. Overall, Reddit offers an excellent opportunity for B2B marketers to reach a highly engaged audience and drive meaningful results.
Google Ads Quality Score: What is it and why it still deserves your attention in 2023
By Ashwin Balakrisnan | Mar 29, 2023 | Optmyzr
The Quality Score is an essential metric in Google Ads that measures the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can result in lower costs and higher ad rankings. To improve Quality Scores, advertisers should focus on ad relevance, keyword optimization, and landing page experience. Google’s machine learning algorithms also consider historical performance data when determining Quality Scores, so consistently improving ad performance can significantly impact Quality Scores over time. By focusing on Quality Scores, advertisers can improve ad performance, lower costs, and drive better results in their Google Ads campaigns.
Microsoft Launches Third-Party Government Services Advertising Pilot Program
By Kristi Hines | Mar 29, 2023 | Search Engine Journal
Microsoft Advertising has launched a new pilot program that allows third-party providers to advertise government services on its platform. The pilot program aims to provide a more convenient and streamlined experience for online users searching for government services. Third-party providers can advertise a range of government services, such as vehicle registration or tax filing, through Microsoft Advertising, making it easier for users to find what they need. The program is currently in the pilot phase.
We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.
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