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Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience

By Matt G. Southern | Mar 30, 2023 | Search Engine Journal

Bing Chat will soon include advertisements. This move represents a significant shift in Bing’s ad-free user experience and aims to monetize the Chat feature, which has been largely untapped for revenue generation. Bing has yet to disclose how the ads will be integrated into the Chat interface, but they will likely appear within the conversation flow. This development is part of a broader effort by Bing to increase its advertising revenue and compete with other search engines like Google.

Google Ad Grants: A Guide For Nonprofits

By Ben Steele | Mar 31, 2023 | Search Engine Journal

Ben Steele provides a guide for nonprofit organizations on how to take advantage of Google Ad Grants. This program provides eligible nonprofits with up to $10,000 monthly in Google Ads advertising. Steele covers the requirements for eligibility, the application process, and the best practices for creating effective ad campaigns. He also explains how to optimize campaigns to achieve the desired results, such as increasing website traffic or generating more donations. In addition, the article emphasizes the importance of tracking and analyzing campaign performance to maximize the impact of Google Ad Grants.

From Planning to Profit: Creating a Winning YouTube Ads Budget

By Anna Sonnenberg | Apr 3, 2023 | Social Media Examiner

Anna Sonnenberg provides a guide for businesses on how to create a winning budget for YouTube ads. She starts by emphasizing the importance of planning and setting clear goals for the ad campaign, such as increasing brand awareness or generating sales. Sonnenberg then explains how to determine the right budget for the campaign by considering factors such as the target audience, the ad format, and the bidding strategy. She also provides tips for optimizing ad performance and maximizing the return on investment, such as using audience targeting and testing different ad variations. Finally, she highlights the importance of tracking and analyzing ad performance to refine the budget and improve the overall effectiveness of the campaign.

Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring

By Kristi Hines | Apr 4, 2023 | Search Engine Journal

Microsoft’s new professional service ads will help businesses reach new customers on Microsoft platforms like Bing and LinkedIn. They are designed to target users who are searching for professional services related to accounting, legal, or other business services. Microsoft’s advertising platform uses a machine learning algorithm to optimize campaigns and target the most relevant audiences. Kristi Hines explains how businesses can set up professional service ads and provides tips for creating effective ad campaigns. She also discusses the benefits of using professional service ads to increase brand awareness and generate leads.

5 mobile B2B advertising mistakes and how to correct them

By Laura Schiele | Apr 4, 2023 | Search Engine Land

Laura Schiele discusses common mistakes businesses make when advertising to B2B audiences on mobile devices. The article suggests that businesses often fail to properly target their ads, leading to wasted ad spend and poor performance. Additionally, businesses may not create mobile-specific ad content that is optimized for the smaller screens and shorter attention spans of mobile users. Schiele notes that many businesses fail to track and analyze their mobile ads’ performance, making optimizing campaigns and achieving the desired results difficult. Schiele also provides five tips for avoiding these mistakes and improving the effectiveness of B2B mobile advertising campaigns, including:

1. Failing to consider mobile user intent
2. Not dialing in creative specifically for mobile
3. Looking at the wrong data
4. Failing to balance quantity and quality with lead forms
5. Replicating desktop channel strategies

How to Scale Success in Google Ads (& More Importantly, When)

By Navah Hopkins | Apr 4, 2023 | WordStream

While achieving initial success in Google Ads is essential, maintaining and scaling that success over time is the real challenge. Navah Hopkins offers several tips for achieving this goal, such as regularly reviewing and refining ad campaigns, expanding keyword targeting, and testing different ad formats and messaging. Hopkins also emphasizes the importance of tracking and analyzing ad performance to identify improvement areas and growth opportunities. Scaling success in Google Ads requires ongoing effort and attention, but the rewards can be significant for businesses willing to invest the time and resources necessary to achieve their goals.

ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools

By Frederick Vallaeys | Apr 5, 2023 | Search Engine Journal

ChatGPT could be used to create more personalized and engaging ad content, such as chatbots or interactive ads that can respond to user input naturally and conversationally. The article also notes that ChatGPT could be used to generate ad copy and optimized headlines for specific target audiences, potentially improving ad performance and ROI. Frederick Vallaeys acknowledges that there are still some challenges to using ChatGPT in PPC advertising, such as ensuring that the generated content is accurate and relevant, but suggests that the technology has significant potential to transform the way that businesses approach PPC advertising in the future.

We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

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