• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
May 17, 2023  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

what-to-know-wednesday

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

YouTube Blocks Ad Blockers Amid Declining Ad Revenue

By Matt G. Southern | May 11, 2023 | Search Engine Journal
youtube-ad-blocker
Read the article here.

YouTube has implemented measures to block ad blockers on its platform due to declining ad revenue. This move comes as a response to the increasing use of ad blockers by viewers, which poses a significant threat to YouTube’s profitability. By disabling ad blockers, YouTube aims to encourage users to view ads and provide better visibility and value for advertisers. The platform is also exploring alternative strategies such as less intrusive ad formats and personalized ad targeting to enhance the ad experience for viewers. YouTube’s decision to block ad blockers demonstrates its proactive approach to address revenue decline and protect its advertising ecosystem.

 

How to Use Click-to-Messenger Facebook Reels Ads to Qualify Prospects

By Anna Sonnenberg | May 15, 2023 | Social Media Examiner
click-to-messenger
Read the article here.

Anna Sonnenberg discusses the utilization of Click-to-Messenger ads on Facebook Reels as a means to qualify potential customers. By leveraging the interactive nature of Reels, businesses can engage with users and initiate conversations via Messenger. This strategy allows for personalized interactions, enabling businesses to gather valuable information and determine the readiness of prospects. Sonnenberg provides step-by-step instructions on setting up Click-to-Messenger ads, optimizing targeting options, and effectively engaging with prospects through Messenger. Implementing this approach can help businesses streamline their lead qualification process and ultimately drive better conversions from Facebook Reels ads.

 

Search ad conversion rates down, cost per lead up in 2023

By Danny Goodwin | May 15, 2023 | Search Engine Land
conversion-rates-dropping
Read the article here.

A recent search advertising benchmark report from LocalIQ’s WordStream reveals that paid search advertising conversion rates have declined across most industries year over year. While the cost of generating leads through search ads has increased, the rise is not as significant as in previous years. Only two industries, Beauty and Personal Care, and Education and Instruction, managed to avoid a decrease in conversion rates from search ads. Several industries experienced notable decreases in conversion rates, such as Arts & Entertainment (down 36.2% YoY) and Apparel, Fashion, and Jewelry (down 34.9% YoY). The report also highlights the industries with the highest and lowest conversion rates, cost per lead (CPL), click-through rates (CTR), and cost per click (CPC). Overall, the data emphasizes the importance of optimizing paid search campaigns to achieve better results at a lower cost.

 

Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry

By Susie Marino | May 15, 2023 | WordStream
google-ads-benchmarks-2023
Read the article here.

Susie Marino provides an overview of Google Ads benchmarks for 2023, offering key insights and trends across various industries. The data is based on an analysis of 17,253 U.S.-based search advertising campaigns spanning 23 industries. It covers metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and cost per lead (CPL). The benchmarks indicate that CTR has increased for most industries, except for a few. Conversion rates have declined across many industries, with only a couple of exceptions. The article highlights the industries with the highest and lowest CTR, conversion rates, CPC, and CPL, providing valuable insights for advertisers looking to optimize their Google Ads campaigns.

 

5 Keys to Successful B2B Paid Search Automation

By Melissa Mackey | May 15, 2023 | Optmyzr
successful-b2b-paid
Read the article here.

Melissa Mackey explores the benefits and challenges of implementing paid search automation specifically for B2B advertisers. She emphasizes that automation can greatly enhance efficiency and scalability in B2B paid search campaigns by automating routine tasks such as bid management and ad creation. By leveraging automation tools and platforms, B2B advertisers can save time, optimize performance, and focus on strategic decision-making. Mackey also highlights the importance of maintaining a balance between automation and human oversight to ensure quality control and alignment with business goals. Additionally, she provides practical tips and considerations for successfully implementing and maximizing the value of automation in B2B paid search advertising.

 

3 Performance Max reporting and data limitations

By Caille O’Leary | May 16, 2023 | Search Engine Land
pmax-limitations
Read the article here.

Caille O’Leary discusses the growing popularity of Performance Max (PMax) campaigns among search advertisers and highlights the trade-offs and limitations associated with utilizing Google’s machine learning capabilities. PMax campaigns optimize ad placements across Google’s network, allowing advertisers to reach their target audiences more efficiently. However, these campaigns offer limited reporting options compared to other Google Ads campaigns, making it challenging to analyze performance in familiar ways. Extracting and analyzing PMax data requires multiple API calls and careful segmentation within a data warehouse. Additionally, gaining insights from Google Analytics can be complex, as PMax data falls under a separate channel grouping and filters incompatible with PMax campaigns may cause incorrect data display. Traditional analysis methods may not apply to PMax campaigns due to limited customization options, real-time optimization, and the inability to conduct A/B tests. Advertisers also lose control over audience targeting, ad placement, and budget allocation. Despite these challenges, PMax campaigns offer benefits in terms of efficiency and optimization based on real-time data.

 

Making the Most Out of Your Small PPC Budget

By Amanda Meli | May 16, 2023 | ClixMarketing
small-ppc-budgets
Read the article here.

Amanda Meli provides strategies and tips for maximizing the effectiveness of a small PPC budget. It emphasizes the importance of careful planning and targeting to make the most out of limited resources. The key recommendations include focusing on high-value keywords, utilizing long-tail keywords for niche targeting, optimizing ad copy and landing pages for higher conversion rates, leveraging geographic targeting to reach the most relevant audience, and implementing remarketing campaigns to maximize ROI. Meli also suggests monitoring and analyzing performance metrics regularly to identify areas for improvement and make data-driven decisions. By following these strategies, advertisers with small PPC budgets can achieve optimal results and make their campaigns more cost-effective.


We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Get your weekly dose of PPC industry news delivered right to your inbox! Subscribe to our newsletter HERE.

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (226)
  • Content Marketing (1)
  • Weekly Round Up (226)

ARCHIVES

  • May 2023 (3)
  • April 2023 (3)
  • March 2023 (5)
  • February 2023 (4)
  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

May 2023
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
293031  
« Apr    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish