Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!
At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.
Featured Snippets: What They Are, Why You Want Them, and How to Get Them
By Pam Neely | Apr 10, 2019
Featured snippets set within a grey square with a white background and rounded corners. Rich snippets don’t have any box around them as they are not set apart from regular search listings. You will get more website traffic if your content is displayed in the featured snippet by both position (zero) and displaying your content twice. To get your content in featured snippets you should: start formatting and creating your content in question and answer format, know your competition and know which questions your audience is asking.
3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked
By Gaurav Sharma | Apr 10, 2019
Gaurav Sharma shares 3 optimization opportunities that will improve B2B conversion rates. He suggests simplifying the customer’s experience by minimizing the steps required for people to convert, design and forms. You may want to promote your content more strategically to segmented target audiences. And lastly, combine your PPC and SEO efforts.
PPC Audits in the New Ads Editor: A Quick Guide
By Frederick Vallaeys | Apr 11, 2019
Frederick Vallaeys explores one of the newer free audit tools is the Ads Editor 1.0 that can be used to audit your PPC campaigns. He walks you through how to use the Ads Editor and how to pull reports. This tool is free and will save you time by automating your audit reports.
Setting Up Search Engine Marketing Campaigns On a Large Scale
By Elias Dabbas | Apr 11, 2019
SEMrush shares their recommendations for constructing large scale SEM accounts that are organized and flexible. Great detail is given about setting up account structure, with detailed techniques that can help you build large accounts with numerous products. Instructions are given to generate relevant keywords. Detailed instructions for Python coding is provided, and easy to follow for even non-coding users, for building large account products and creating ads.
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
By Max Serrato | Apr 12, 2019
There are a lot of rabbit holes to go down in Google Ads when you start to analyze your data and trends. You may be wondering if Google’s recommendations are actually helping or hurting your campaign strategy. Max Serrato presents his real data in an attempt to answer that question covering:
- Targeting Tools
- Bid Builder
- Creative Collaboration
- Overview and Recommendations Refresh
Apple News, Google News, Google Newsstand: What marketers need to know
By George Nguyen | Apr 15, 2019
Familiarizing yourself with how Apple News, Google News, and Google Newsstand work can help you maximize your opportunity for visibility as a marketer. George Nguyen explores the nuances of each platform and walks you through how to get started on them. He also explains how to publish and optimize content, as well as the different advertising options.
The Amazon Ecosystem – Winning the Buy Box
By Melissa Reilly | Apr 15, 2019
Winning Amazon’s Buy Box, or being the seller prominently displayed to customers on an Amazon product page, provides a major competitive edge. Melissa Reilly shares how to win the Buy Box as she explains how Amazon views:
1) Account Health
2) Order Volume
3) Competitive Pricing
8 Audience Targeting Strategies from Digital Marketing Experts
By Lisa Smith | Apr 15, 2019
We all want to target the right person with the right message at the right time in our PPC campaigns. Lisa Smith shares these 8 audience targeting strategies:
1. Expand reach with Google’s In-Market Audiences
2. Remarket with Google Ads
3. Use Facebook custom audiences and retargeting
4. Try LinkedIn for keyword research
5. Prioritize SEO
6. Add chatbots to your plan
8. Keep looking forward
10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns
By Jon Clark | Apr 15, 2019
PPC remarketing is a way to re-engage potential customers who have already demonstrated an interest in a company or product. Remarketing serves as one of the strongest conversion tactics in digital marketing. Jon Clark shares 10 ways you can remarket with your PPC campaigns, including:
1. Google Analytics Remarketing Code
2. Google Ads Remarketing Code
3. Google Remarketing Lists for Search Ads (RLSA)
4. Google Video Remarketing
5. Google Email List Remarketing
6. Google Dynamic Remarketing
7. Google Dynamic Prospecting
8. Bing Remarketing in Paid Search
10. Bing Demographic Remarketing
We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.