Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!
At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.
Why Your Thank You Page Is Costing You Money (& How to Fix It)
By Adam Lundquist | Nov 13, 2019
If your core offer is a sales call, where is the right place to put it in your funnel? Most experts would recommend a landing page with a lead magnet and an email series to warm up to the core offer. When that doesn’t work, some are tempted to eliminate the lead magnet and make the core offer on the landing page. But that will come across as threatening to the lead, and your relevancy scores will plummet. The solution is to present your core offer on the Thank You page. This is when the lead is paying the most attention and is progressing through micro-conversions along the “yes ladder.”
4 Last-Minute Tips to Boost Your Holiday Ad Campaigns
By Maria Breaux | Nov 13, 2019
Every year there are stragglers during the holiday shopping season that wait until the last minute to make their purchases. Here are a few advertising tips that provide a quick digital nudge to the season’s procrastinators:
1. Amazon: Show Up at the Holiday Party
2. Online and In-store: Spike the Eggnog
3. Deck the Halls with Festive Photos
4. Go Cross-Channel or Go Home (for the Holidays)
SEM vs. SEO vs. PPC Defined: What’s the Difference?
By Sam Hollingsworth | Nov 13, 2019
In the beginning, search engine marketing, or SEM, was a useful way to summarize and classify both the paid and non-paid initiatives that go into digital marketing via search engines. As the industry evolved, pay per click, or PPC, and search engine optimization, or SEO, shaped into their own specialized areas within the SEM umbrella. Sam Hollingsworth gives a detailed explanation of the differences, similarities, and nuances to these three often misused terms in digital marketing.
Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
By Mary Hartman | Nov 14, 2019
Meetings with your clients should feel productive and move your team forward together. They should never be draining or distracting, and the right PPC topics must be discussed to keep your client’s relationship moving forward toward a common goal. Mary Hartman shares some pointers on crafting an actionable digital marketing meeting agenda, including two templates you can use for future meetings.
9 Creative Popup Ideas to Make More Money for Your Ecommerce Store
By Zara Burke | Nov 14, 2019
“While you may have lots of ideas for running high-converting promotions, making changes to your online store to implement said promotions can be time-consuming and tricky depending on your shop setup. Lucky, you can quickly and easily create targeted popup promotions that spur sales directly, or nurture relationships with prospects until they’re eager and ready to buy, increasing your sales and order values,” explains Zara Burke. Here are her suggestions:
1. Increase first-time purchases with an upfront offer
2. Boost cross-sell purchases with a related product recommendation
3. Get visitors’ email addresses before they leave
4. Upsell customers with additional products or a high-value version
5. Reduce abandoned carts with a well-timed incentive
6. Encourage sales with a time-limited offer
7. Capture newsletter subscribers with a fun, value-packed popup
8. Capture high-intent email subscribers with an exclusive content offer
9. Remind prospects about deals so they don’t miss out
11 Ways to Improve Your Facebook Video Ad with a Killer Hook
By Torrey Tayenaka | Nov 14, 2019
Facebook is a great place to get your videos seen by a large, engaged audience. Videos with a great hook get much higher results. How do you make a great hook? Torrey Tayenaka recommends:
1. Use a blurred image for the intro
2. Make your brand mark early
3. Get your message across with or without sound
4. Shoot for high production quality
5. Present your offer early
6. Be bold with graphics
7. Add in visual effects
9. Look and feel native
10. Get to the point
11. Borrow the news model
25+ Unique Blog Post Ideas to Engage Your Readers
By Jessica Foster | Nov 14, 2019
Coming up with fresh, new blog ideas for your content marketing and SEO efforts can be a daunting challenge. Jessica Foster offers more than 25 ideas that will keep your readers engaged.
17 Best Podcasts Of All Time For Content Marketers
By DigitalMarketer | Nov 15, 2019
Podcasts are great mediums for learning more about a topic you’re interested in because you can multitask while listening. Why not learn more great content marketing tips while you’re driving or folding the laundry? DigitalMarketer has put together a list of their top podcasts for content marketing that they think you will get a lot of value from by listening.
We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.