• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
December 18, 2019  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

 

Google Secretly Rolling out NEW Image Extensions to Search Ads

By Mark Irvine | Dec 11, 2019
google-image-extension-ads
Read the article here.

Google has been silently sneaking in new image extensions to Search Ads for some advertisers. The relevant images appear next to your text ads with the ability to improve Quality Scores. The images are dynamic ad extensions, meaning Google will pull the images from your landing page. Mark Irvine discusses how to set these extensions up in your Google Ads account.

 

 

 

 

New Year’s Trends on Quora

By Puja Ramani | Dec 12, 2019
new-years-trends-Quora
Read the article here.

Advertisers looking to expand their marketing channels may want to consider advertising on Quora. The platform offers a highly targeted audience with a high intention for conversion. Puja Ramani has New Year’s resolutions themed data for the top industries trending on Quora right now. She provides data for:

  • Health, Wellness, and Fitness
  • Jobs and Career Advice
  • Personal Finance

 

 

2020 PPC Un-Resolutions: What Not to Do in the New Year

By Emma Smith | Dec 12, 2019
unresolutions
Read the article here.

While many PPC professionals are looking to the New Year for better ideas to implement in 2020, Emma Smith offers a different take on resolutions. She recommends an ‘un-resolution’– meaning, pick a few areas that you know are mistakes and resolve to avoid them in the new year. Her top recommendations for things to avoid are:
1. Don’t Launch on Friday
2. Don’t Set and Forget
3. Don’t Assume Automated Bidding Won’t Overspend
4. Don’t Be Afraid to Test Automated Bidding
5. Don’t Be Scared to Stray Out of the “Google, Facebook, Bing”

 

 

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

By Colin Loughran | Dec 12, 2019
2019-Things-We-Learned
Read the article here.

Colin Loughran takes a little bit of time to reflect on the challenges, opportunities, and accomplishments of 2019. In particular, he looks at what they learned at Unbounce this past year and offers their lessons learned as advice and recommendations to apply in 2020. He examines these four lessons:
Lesson 1: Slow page speed is killing your conversions.
Lesson 2: A/B testing isn’t your only optimization option.
Lesson 3: We all need to raise our marketing IQ.
Lesson 4: SaaS rebrands are a huge challenge.

 

 

CCPA and the Pivot to First-Party Data

By Shane Danaher | Dec 12th, 2019
CCPAandthePivottoFirstPartyData
Read the article here.

“When the California Consumer Privacy Act (or CCPA) comes into effect on January 1, 2020, companies’ use of consumer data will change dramatically,” writes Shane Danaher. Every digital business will be affected, and certainly, in the areas of marketing. To stay compliant with the law, it’s never been more important for marketers to pivot from third-party data to first-party data. He reviews some strategies for making that shift happen.

 

10 Paid Search & PPC Best Practices for 2020

By Lisa Raehsler | Dec 13, 2019
PPC-SEM-2020
Read the article here.

The New Year offers you the opportunity to implement new strategies and features into your paid search program. Lisa Raehsler recommends paying attention to these areas:
1. Budget Review for 2020
2. Review New Features in Google Ads & Microsoft Ads
3. Test New Platforms
4. Mobile Customization
5. Test Additional Features
6. Audiences Integrated with Search
7. Learn to Use Scripts
8. Voice Search Preparation
9. Reevaluate How You Report
10. Seek Collaboration

 

 

How to Make Content Marketing Part of Your Company’s DNA

By Carolyn Lyden | Dec 13, 2019
content-marketing
Read the article here.

It can be a challenge for content marketing to be used across every team in a company. Is your sales team utilizing your content marketing pieces in their sales process? If you’re looking to integrate your content marketing strategy across the entire company, Carolyn Lyden recommends:
1. Get Every Department’s Perspective for Content Marketing
2. Invite More Than Marketing to Produce Content
3. Expand Your Definition of Content

 

 

Facebook Holiday Checklist: 6 Tips For Success

By Aaron Childs | Dec 15, 2019
Facebook-ads-holiday-tips
Read the article here.

The holiday season brings many advertisers to Facebook, and the competition is turned up high this time of year. How do you stand out? Aaron Childs recommends:

  • Use campaign budget optimization to increase efficiency
  • Use automated rules
  • Opt into at least 4+ placements on every ad set
  • Allow for Additional Ad Approval Time
  • Lead Gen: Focus on remarketing during the holidays
  • Ecom: Utilize dynamic ads/catalogs/shopping feeds

 


We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

 

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (211)
  • Content Marketing (1)
  • Weekly Round Up (211)

ARCHIVES

  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Jan    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish