Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!
At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.
Explore new Product Group capabilities for Shopping Campaigns
By Joseph Damiani | Feb 4, 2020
Microsoft Advertising has announced improvements to its Shopping Campaign. New functionalities include improved Product Groups within the campaign user interface and Product Group management using Microsoft Advertising Scripts. “These improvements will save you time when managing your Shopping Campaigns, give you enhanced visibility into account performance when making Product Group changes, and make it easy to automate bid changes,” writes Joseph Damiani.
5 Strategies to Make Your Agency More Profitable & Scalable
By Christa Balingit | Feb 5, 2020
Agencies, by nature, are fast-paced environments. On top of that, they need to compete with other agencies and in-house marketing teams. “Agencies that focus on increasing profitability and scalability, beyond just providing excellent client services, are the ones that find long-term success, ” writes Christa Balingit. She offers these strategies to make your agency more profitable and scalable:
1. First, don’t stop prioritizing superior client service
2. Stop sweating the small stuff
3. Build out a paid search offering
4. Focus on increasing productivity
5. Find the right system to manage profitable client work
Getting Started With Facebook Dynamic Product Ads
By Brittany Sager | Feb 5, 2020
If you are looking to take your eCommerce advertising to the next level, you may want to consider Dynamic Products Ads on Facebook. You don’t need to create ads for every product; you only need to create a template, and your product images and information from your catalog will be automatically inserted into the ad template. Brittany Sager covers how to set up your catalog, pixel, remarketing ads, and prospecting ads.
The importance of building brand awareness through Amazon advertising
By Andy Taylor | Feb 6, 2020
Digital marketers should be building brand awareness across both display and search ads in Amazon because the advertising platform is not just about direct response anymore. “Investing in brand awareness campaigns also has the trickle-down effect of producing more customers that have not purchased from the brand previously or who are infrequent purchasers,” writes Andy Taylor. He reviews brand awareness data to make a strong argument for expanding your campaigns to include brand-building.
Google is Expanding Shopping Ads to Gmail
By Matt Southern | Feb 6, 2020
Standard Shopping campaigns will soon be able to reach Gmail users, starting on the week of March 4, 2020, including both Product Shopping ads and Showcase Shopping ads.
How Learning Python Can Improve Your PPC Campaigns
By Luke Davis | Feb 7, 2020
While often viewed as an SEO tool, adding Python to a PPC campaign can also improve conversions, CTR, and time spent. Luke Davis covers what Python is and how to install it. He then gives examples and resources as to how Python can improve, such as data scraping, data analysis and mining, data visualization, and
natural language processing (NLP).
47 Facebook Ad Examples That You Can Swipe for Your Business
By DigitalMarketer | Feb 7, 2020
Facebook Ads require a well-thought strategy. Digital Marketer has put together 47 of their top examples of well-executed Facebook Ads to help give you some inspiration for your campaigns. They show the ads and review which parts of their strategy make them a great ad.
Social Tips: Facebook Bulk Edits and UTMs
By Aaron Childs | Feb 9, 2020
Aaron Childs shares some simple ways to make bulk edits in Facebook, as well as easy ways to manage UTM parameters in the platform. Both tools are relatively simple but should save you time if you are not using them.
Paid search marketers can find success with top of funnel campaigns
By Amy Bishop | Feb 10, 2020
Paid search is often thought of as being really low funnel – and it absolutely can be! But it can also span up the funnel and, when done correctly, can even rival other top-of-funnel channels. The key to successful top-of-funnel campaigns is knowing when to leverage them – which businesses and situations tend to benefit from top-of-funnel campaigns – and how to run the most effective top-of-funnel campaigns. Amy Bishop reviews several ways that paid search marketers can reach the top of the funnel via search campaigns.
We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.