• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
February 26, 2020  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

 

What Google Partners Changes Mean For Agencies & Clients [PODCAST]

By Greg Finn | Feb 20, 2020
search_engine_journal_show
Read the article here.

The Search Engine Journal Show podcast features hosts Greg Finn, Andrea Cruz, and Sam Ruchlewicz discussing what the Google Partners changes mean for agencies and clients. There are three main differences than in the past: Spend, certification, and company performance. They discuss the benefits to having the Partners badge and their opinions on the changes.

 

A quick guide to understanding Google’s quality rater guidelines

By George Nguyen | Feb 20, 2020
QRG
Read the article here.

The quality rater guidelines (QRG) remain an intimidating resource for many digital marketers. George Nguyen recaps Jennifer Slegg’s presentation from SMX West in San Jose. She discussed how Google views the QRG, what quality raters do, and explained four of the guidelines’ most important themes for publishers, including:

  • Expertise, Authoritativeness, Trustworthiness
  • Needs Met
  • Your Money or Your Life
  • Page quality

 

Sponsored Products with Walmart Media Group: What Sellers & Marketers Need to Know

By Elizabeth Marsten | Feb 20, 2020
Walmart_marketplace
Read the article here.

Elizabeth Marsten discusses how advertisers can take advantage of Walmart’s latest e-commerce offering. She covers what sellers need to qualify to sell in the Walmart Market place, the lower competition, Walmart Sponsored products, campaign types, and the trends that she is seeing.

 

Ecommerce SEO: Optimizing and Ranking Category Pages

By Ronald Dod | Feb 21, 2020
ecommerce_SEO_optimization
Read the article here.

“In the world of eCommerce, search engine optimization is a preeminent strategy for scaling a business. This fact becomes evident when one realizes that 39 percent of all global traffic comes from search, ” writes Ronald Dod. It is critical to optimize category pages as these destinations naturally target many keywords that consumers search. That said, these pages tend to contain the least content, thereby making them difficult to optimize for some. He reviews how to optimize these pages to boost their SERPs.

 

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

By Daniel Gilbert | Feb 21, 2020
Daniel_Gilbert
Read the article here.

Daniel Gilbert shares a script that automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

 

 

 

 

How to tackle rising Facebook CPAs

By Taylor Peterson | Feb 21, 2020
Facebook_CPCs
Read the article here.

Taylor Peterson recaps Madeline Fitzgerald’s presentation from SMX West in San Jose where she discusses how advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. She deconstructs Facebook CPCs and stresses that conversions are in the creative.

 

 

How to Layer Audiences & Keywords to Uncover Cheaper Clicks

By Mike Emiliani | Feb 24, 2020
layering_audience_keywords
Read the article here.

CPCs have risen year over year, making it harder to deliver results on smaller or restricted budgets. Mike Emiliani shares a strategy for a targeted, cost-effective solution for growth in an increasingly competitive search marketing landscape by layering audiences and keywords. He explains how to layer audiences on top of keywords for better targeting—and better results as an effective way to find who is both proactively searching for a particular good or service and in a higher stage of readiness to buy than someone else.

 

4 Google Ads Automated Rules To Try

By Matt Umbro | Feb 24, 2020
automated_rules_to_try
Read the article here.

Matt Umbro suggests that automated rules, scripts, and third-party tools should be used in addition to your normal everyday management. He covers these four Google Ads automated rules you should try:

  • Increase CPC Bids
  • Pause Ineffective Keywords
  • Increase Bids on Low IS
  • Receive Emails for Ineffective Ads

 


We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (211)
  • Content Marketing (1)
  • Weekly Round Up (211)

ARCHIVES

  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Jan    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish