• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
April 1, 2020  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

 

Goal Talk Podcast Episode 7: The Basics of the Google Ads Auction

By Mikayla Wyman | Mar 24, 2020
Goal-Talk-Ep07
Read the article here.

Mikayla Wyman has a chat with WordStream’s PPC account manager Kristina Simonson on the Goal Talk podcast. They discuss how the Google ad auction works specifically on search so you can position your campaigns for success. Topics discussed include:

  • Which factors determine your ad showing over a competitor
  • How Google determines how much you’re going to spend on a placement
  • How bidding methods work
  • Which key metrics you need to track
  • How Google adjusts to changes within an account

 

 

How to Improve Your Search Messaging Flexibility with Ad Customizers

By Casey Burke | Mar 24, 2020
ad-customizers
Read the article here.

Ad customizers are an agile solution to more complicated messaging problems in Google and Bing Ads, enabling flexibility. Copy will dynamically adjust to display the messaging in each row of the feed, according to the schedule set with the start/end date columns. Some advantages ad customizers offer over standard Expanded Text Ads (ETAs) include historical data, ease of updating, and quick performance views.

 

 

6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic

By Pia Tserkonis | Mar 24, 2020
fb-ig-ad-strategies
Read the article here.

The pandemic is affecting small business owners everywhere. What advertisers need to focus on is finding opportunities that will help them build personalized and lasting relationships with their audiences from a safe distance. Pia Tserkonis recommends these strategies for doing that with Facebook and Instagram ads:

  1. Stay consistent and extend your high-performing ads
  2. Build brand awareness with your online audience
  3. Find new leads and build your email marketing list with lead ads
  4. Focus on remarketing campaigns
  5. Test new ad creative and audiences
  6. Try Facebook and Instagram Live

 

 

The Complete Amazon Plan: 7 Steps to Success

By Alec Burns | Mar 25, 2020
complete-amazon-plan
Read the article here.

Your advertising strategy on Amazon needs a complete approach that covers research, launch, optimization, and expansion. Alec Burns outlines a 7 step process for getting a brand off the ground. His guide covers:

  1. Market Research
  2. Product Research
  3. Product Optimization
  4. Brand Store
  5. Discovery
  6. Refinement
  7. Expansion

 

 

Top marketers’ secret recipe for increasing customer engagement

By Christi Olson | Mar 26, 2020

search-marketing

Microsoft Advertising did some research into the intersection of understanding the customer journey and integration of customer data via AI intersect. What they found is that 20% of marketers that do both very well at engaging their customers are considered to be High Customer Experience Quotient (CXQ) Performers. Marketers in this category use AI and their deep understanding of their customers to see these advantages over other marketers:

  • High CXQ Performers dramatically increase customer engagement with cognitive services.
  • High CXQ Performers achieve 33% higher revenues.

 

 

Methods for PPC Success in Times of Uncertainty

By Ryan Opal | Mar 26, 2020
ppc-success
Read the article here.

Like most business sectors, the PPC industry is seeing rapid change during these uncertain times. “Advertisers are seeing budgetary shifts, paused platforms, and a whole array of other changes to navigate the new quarantine landscape,” writes Ryan Opal. He offers a few suggestions to bring back lost performance and prepare for when business returns to normal, including:

  • Reassess Current Marketing Goals
  • Write Case Studies
  • Create Short & Long-Term Strategies

 

 

Google pledges $340 million in Google Ads credits for SMBs

By Ginny Marvin | Mar 28, 2020
google
Read the article here.

Google hopes to alleviate some of the costs for small and medium-sized businesses to stay in touch with their customers during this time of social separation. They have announced they will be giving $340 million in Google Ads credits to small and medium-sized businesses in the coming months. 

 

 

Search specialist shares five ways to adapt your search strategy in uncertain times

By Paul Norris | Mar 27, 2020
change-marketing
Read the article here.

Current events have changed the way people shop and interact with each other. Marketers need to adapt to how consumer search behavior is changing. Paul Norris recommends marketers:

1. Identify and capitalize on emerging trends

2. Listen to your visitors – use your site search reports and Hotjar polls

3. Shift budget into investment channels

4. Bypass dev queues and do what you can from your CMS

5. Maximize performance where demand is strong


We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (211)
  • Content Marketing (1)
  • Weekly Round Up (211)

ARCHIVES

  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Jan    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish