Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!
At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.
How to set up a simple Google Ads testing framework for continual campaign optimization
By Ginny Marvin | Jul 7, 2020
Regular PPC ad testing can help set you apart from your competition. Get in the habit of setting time aside each week to test and optimize your campaigns. Ginny Marvin introduces some PPC ad testing best practices, as well as a simple ad testing framework, and reviews the benefits of combining machine learning with the human experience. Once you establish a regular cadence, ad testing will become simple and make you want to test and optimize other areas of your marketing.
13 Facebook Targeting Options You Need to Know About
By Tim Jensen | Jul 7, 2020
Tim Jensen summarizes 13 types of targeting options you can create in the Audiences section in your Facebook Ads account. He reviews what is available, how to set them up, and when it’s a good idea to use that option for the following:
1. Website Retargeting
2. Video View Retargeting
3. Lead Form Retargeting
4. Customer List Targeting
5. Facebook Page Engagement
6. Instagram Engagement
7. App Activity
8. Offline Activity
9. Event Engagement
10. Instant Experience Engagement
13. Lookalike Audiences
How to create new Google Shopping insight reports in Data Studio
By Andrew McGarry | Jul 8, 2020
Some of the key PPC benefits of creating product insights using Data Studio include saving time, money, and making better advertising decisions. While it is highly recommended that non-technical PPC folks partner with a developer to help action the various scripts and custom database setup, Andrew McGarry is sharing hours of coding already done for you in this article.
How to Improve Performance with Google Ads Price Extensions
By Joe Martinez | Jul 8, 2020
Google Ads price extensions are one of the manually created extensions within the platform, and they can work as a combination of a callout and a sitelink extension. Joe Martinez shares some price extension strategies with us, including how to set up price extensions in Google Ads, and he clearly explains how to test price extension strategies in your account.
7 Google Ads Shortcuts for Better Results with Less Effort
By Susan Wenograd | Jul 8, 2020
Susan Wenograd shares some Google Ads shortcuts that will help you save time, and give you insights faster so you’ll be on your way to better results even sooner. Those shortcuts include:
- Streamline Close Variant Keywords
- Remove Duplicate Keywords
- Use Labels to Manage Ad Creative
- Use ‘Create Ad Variation’ for Faster Testing
- Use Notations
- Try Out Ad Customizers
- Leverage Tools & Automation
We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.