• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
August 5, 2020  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

 

3 Tips to Get More Free Traffic from Google Ad Grants

By Joe Martinez | Jul 27, 2020

 

free-google-maps-promotion
Read the article here.

It is true that accounts using Google Ad Grants for Nonprofits have their limitations. Joe Martinez shares these three key workarounds that you can use to try to get as much free traffic as possible:

1. Use mobile app extensions to promote your apps

2. Try Dynamic Search Ads to broaden your reach

3. Set up automated bidding to get beyond CPC limits

9 Ways to Level Up Your Facebook Video Marketing

By Michelle Morgan | Jul 28, 2020
facebook-video-marketing
Read the article here.

Facebook video marketing is effective and holds the attention of consumers. However, some marketers may find that video marketing is expensive, time-consuming, or expensive. Michelle Morgan has some recommendations to make video marketing more accessible. She offers some tips for the types of videos you can use in your ads, then runs through campaign creation and getting the most out of the users who have seen your video ads, including:

1. Choose the right type of video content

2. Make sure your video is formatted correctly—for mobile

3. Grab your viewer’s attention in the opening

4. Include a clear call to action

5. Always use captions

6. Video length

7. Create videos for all stages of the funnel

8. Choose the right objective for your Facebook video marketing campaign

9. Use the “aha” moment to segment your audience

Early LinkedIn Conversation Ads Results

By Connor Regan | Jul 29, 2020
CTA
Read the article here.

Conversation Ads are a form of native advertising displayed to LinkedIn members that allow you to start conversations with professionals and business decision-makers via LinkedIn Messaging on both desktop and mobile devices. Connor Regan shares a test he has been running with a client account that has centered around presenting the target audience with ungated case studies to educate and intrigue the audience about their product offerings to the point where they want to talk to one of their product experts. The data suggests that conversation ads can be drivers of top-funnel engagement.

Will Google’s Latest Shopping Actions Changes Help It Better Compete with Amazon?

By Melissa Reilly | Jul 29, 2020
Buy-on-Google
Read the article here.

Melissa Reilly explores whether or not the latest changes Buy On Google offers advertisers will be enough to compete with Amazon. The current paid Shopping Actions program will be transitioning to Buy on Google, a 0% commission advertising opportunity. The new changes aim to improve cost, ease of entry, and advertiser control. More shoppers may be encouraged to begin their shopping journey on Google instead of Amazon with a greater selection. However, there are still major hurdles that could hinder Buy on Google’s growth as merchants selling on Buy on Google still need to have their own website adhering to Google Shopping policies.

15 Ways to Optimize a Paid Search Campaign

By Susan Wenograd | Jul 30, 2020
15-ways-to-optimize-a-paid-search-campaign
Read the article here.

There is a lot of data to sift through in PPC, and it can be challenging to know where to start when a decision needs to be made. Susan Wenograd suggests that once you clearly define what your objectives are, these tips will help you optimize your campaign performance:

1. Channel & Campaign

2. Budget & Impression Share

3. Hour of Day & Day of Week

4. Location Bid Adjustments

5. Search Query Analysis & Negative Keywords

6. Search Partner Exclusion

7. Keyword

8. Landing Pages

9. Ad Copy

10. Device

11. Audiences

12. Conversion Counting

13. Match Type Strategy

14. Keyword Matching

15. Use Experiments

Google blows up ad headline font in new test

By Ginny Marvin | Jul 30, 2020
headline-font-larger
Read the article here.

Google appears to be testing the first position ad’s first headline by making the font size noticeably bigger. It does not appear to be happening in the lower ad positions outside of the top four. It’s easy to see this treatment yielding higher click-through rates. 

 

 

 

5 tips for starting international PPC

By Tim Jensen | Jul 31, 2020 
international-ppc
Read the article here.

Internationally expanding your marketing efforts requires much more strategy than merely copying your campaigns and setting geographic targeting. Tim Jensen warns, “Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns.” In this article, Jensen expands on each of these points to help you establish a framework for beginning to target other countries, including:

  • Budget for different costs by country
  • Research top channels by region
  • Plan for account structure
  • Include asset localization
  • Identify unique regional concerns

The Most Underutilized Microsoft Advertising Features

By Danielle Strouther | Jul 31, 2020
ppc-success
Read the article here.

While Google holds the market share in advertising, Microsoft Advertising can be a game-changer for some businesses. Microsoft Partner Development Manager, Anoushka Singh, exclusively tells PPCHero some of their best and most underutilized advertising features, including:

  • In-depth targeting options 
  • LinkedIn Profile Targeting
  • Microsoft Search Partners
  • Competition & intelligent reporting 
  • Microsoft’s Universal Event Tracking (UET) 
  • Image Ad Extensions 
  • Small Budgets
  • Google Import 

We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (211)
  • Content Marketing (1)
  • Weekly Round Up (211)

ARCHIVES

  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Jan    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish