• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
September 2, 2020  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

 

4 Killer Google Ads Optimizations to Stretch Your Budget Further

By Asi Dayan | Aug 24, 2020
google-ads-
Read the article here.

PPC is becoming more critical than ever in many marketing strategies, while at the same time, most marketing budgets are being reduced to lower than ever. For many, now has become a time to rethink how you manage your Google Ads during this “new normal” period. Asi Dayan recommends four ways to optimize your Google Ads performance while on a reduced budget, including:

  • Get rid of vanity metrics.
  • Create an “Impression to Conversion” (ITC) column.
  • Add more exact keywords (and pause your phrase match).
  • Use In-Market Segments in Google Analytics.

The Kenshoo 5: Five Pro Walmart Advertising Strategies During Prime Day

By Kenshoo | Aug 25, 2020
walmart-advertising-strategies
Read the article here.

This year’s Prime Day event will be huge due to the surge of online shopping from COVID-9 combined with the fact that it’s going to kick off the Q4 holiday shopping season. Kenshoo recommends preparing with these strategies:

Tip #1 – Be ready for the halo effect…it’s real
Tip #2 – Be ready for the Prime Day season
Tip #3 – Build up retargeting in the weeks
Tip #4 – Be careful about inventory
Tip #5 – Play the BOPUS game in your favor

PPC Naming Conventions Guide [New Resource]

By Alaina Thompson | Aug 26, 2020
ppc-naming
Read the article here.

PPCHero has released The Complete Guide To PPC Naming Conventions by Vasco Vasconcelos. Be sure to download your copy and check out:

  • What to consider to add to your naming convention before launching new campaigns
  • What is a parameter, a field, a separator, and an anchor
  • Guidelines and best practices
  • Basic structure for you to follow and put in place in your campaigns
  • Big account restructures and misleading data

Introducing asset performance ratings for Responsive Search Ads

By Joseph Damiani, Juan Sepulveda | Aug 28, 2020
asset-performance
Read the article here.

Microsoft Advertising has announced it will be introducing asset performance ratings for Responsive Search Ads (RSAs). RSA is delivering on its dual promise to both save time and increase return-on-investment (ROI). According to Microsoft, “On average, clients using RSAs saw an increase of 13% in clicks, 16% in conversions, 6% in conversion rate, and a decrease of 2% in CPA in June.” Asset performance ratings help you understand which of your headlines and descriptions are working well and which are not; when an asset’s performance is currently being evaluated, its rating will show as Learning. Once an asset performance rating has been determined, it will be Low, Good, Best, or Unrated.

Top Tips To Get The Most From Microsoft’s New Shutterstock API

By Danielle Strouther | Aug 28, 2020
shutterstock-api
Read the article here.

Microsoft Advertising’s new partnership with Shutterstock gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft Audience Network. Danielle Strouther shares some tips in selecting the best images using the Shutterstock APIs, including:
1. Make sure they’re relevant
2. Think emotionally
3. Expressions count
4. Colors also play a role

Advertising for Cavemen: Exploring the Psychology of PPC Ad Copy

By Brent Csutoras | Aug 30, 2020
how-mad-is-she-5f4952fb8e6d4-1600x901
Read the article here.

Centuries-old human psychology principles can be remixed for proven success with today’s paid search customers because primal drivers that inspire people to take action have not changed. For her SEJ eSummit session, Purna Virji, Senior Manager of Global Engagement at Microsoft Advertising, showed how centuries-old human psychology principles can be remixed for proven success with today’s paid search customers; here’s a recap of her presentation.

9 Must-Know Ecommerce Marketing Trends of 2020 (With Examples)

By Leigh-Anne Truitt | Aug 31, 2020
ecommerce trends one minute on the internet
Read the article here.

Businesses must work harder than ever to set themselves apart in a crowded digital environment. Leigh-Anne Truitt reviews some of the most critical e-commerce marketing trends that are gaining attention and lifting sales for businesses and shares 9 essential strategies worth trying for yourself, including:
1. Quality content is still the most important
2. More customers are shopping through social media
3. Personalization is a new standard
4. Influencer collaborations are a must
5. Conversational commerce for customer service
6. Videos, videos, videos
7. Growth of AI and machine learning
8. Cross-channel marketing is a must
9. Smart retargeting ads are effective

6 Simple Tips to Create Profitable Paid Search Offers

By Amy Hebdon | Aug 31, 2020
paid-search-offers
Read the article here.

Paid search marketers don’t control the products and services they promote, so it’s hard to ensure the offers are compelling. Offer development can become an afterthought or receive no thought at all. Amy Hebodon suggests using this process to develop profitable paid search offers that eliminate the pre-launch guesswork and post-launch depression:
1. Determine What You’ll Sell with Paid Search
2. Check for Product-Market Fit
3. Use MoFu Offers (Or Lower)
4. Make a Plan to Review Back-End Profits
5. Use Landing Pages That Specifically Promote Your Offers
6. Strengthen the 3 Ps of Your Offer


We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (211)
  • Content Marketing (1)
  • Weekly Round Up (211)

ARCHIVES

  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Jan    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish