• HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS
  • HOME
  • ABOUT
  • MARKETING SERVICES
    • Paid Search Management
    • PPC Account Audits
    • Whitelabel PPC & Media Management
    • Display & Remarketing
    • Positioning & Messaging
    • Content Marketing Strategy
  • CONTACT
  • BLOG
  • WEEKLY PPC INSIGHTS

Our Latest

Cultivative's Latest
November 27, 2019  |  By Cultivative Blog

What To Know Wednesday: A Weekly PPC Round-Up

Welcome to Cultivative’s weekly roundup for all things PPC from around the web—everything you need to know right now about PPC!

At Cultivative, we’re all about making your life easier. We’ve gathered the top PPC news and innovations from around the web and getting it into your hands. Check out what we found this past week.

 

How to Choose the RIGHT Keywords to Optimize For

By Corey Morris | Nov 20, 2019
optimize-keywords
Read the article here.

Keyword research is always necessary to save you time, money, and energy ranking for the right keywords. Corey Morris shares some tips for choosing the right keywords to optimize for out of the gate. He recommends:
1. Identify Goals
2. Ask Stakeholders
3. Analyze Competitors
4. Perform Keyword Research
5. Identify Topics
6. Ensure Topical Relevance & Alignment
7. Review the SERPs
8. Monitor Performance

 

5 Marketing Strategies Top Marketers Are Using Right Now

By Eva Gutierrez | Nov 21, 2019
top-marketers
Read the article here.

What tried-and-tested strategies are top marketers using right now to increase brand awareness, grow their lists and followers, and get conversions? Eva Gutierrez shares five strategies being used right now that you can use, including:

  1. They’re using pre-sell articles to increase conversions
  2. They’re utilizing campaign budget optimization
  3. They implement the YouTube Ads Grid
  4. They’re splintering content
  5. They’re using tracking pixels

 

A New Customer Decision Journey: Embracing & Fueling the Flywheel

By Christi Olson | Nov 21, 2019
embracing-fueling-the-flywheel-5dcee464c7d38
Read the article here.

Marketers have been using the traditional AIDA marketing model since the 1800s (Awareness, Interest, Desire, Action). That model is a funnel, with a lot of energy loss from the top as you move to the bottom. What if marketers were able to conserve some of the energy lost by using a flywheel model instead? What if that energy could be redirected back into the purchase journey for real results, and what if customer energy could be harnessed and added to the equation? Factors to consider in the flywheel model:

  1. Customer-centricity
  2. Search and social
  3. Data and AI

 

6 Steps to Add Customer Journey Mapping to Your Marketing Strategy

By Connie Benton | Nov 21, 2019
customer-journey-mapping
Read the article here.

Understanding how your customers decide to purchase your products is essential to getting your messaging to resonate with your audience. That requires being able to map your customer journey to your marketing strategy. Connie Benton brokes down this process into six steps that take place in two parts: gathering the data and then incorporating your findings. The six steps include:
1. Create a user persona
2. Find key decision steps
3. Find the touchpoints
4. Segment the audience
5. Find the right platform
6. Identify the right message for each audience

 

Google Ads to Provide More Data on the Performance of Smart Bidding

By Matt Southern | Nov 22, 2019
google-transparency
Read the article here.

Google Ads will be providing advertisers with more transparency into the performance of smart bidding strategies. Advertisers can now view the top bidding signals that are driving the success of their ad campaign in the bid strategy report. Top bidding signals may include, but are not limited to:

  • Device type
  • Location
  • Day of week
  • Time of day
  • Keywords

 

How to Recover Average Ad Position using Non-Linear Bayes and Weighted Ensembles

By Antoine Rigaut | Nov 25, 2019
Ave Position1 resized
Read the article here.

Antoine Rigaut explains, “how to make an analysts’ work easier during the transition away from average position by building a predictive algorithm of average position from other Search auction share metrics – some recently introduced by Google, through an approach we would describe as an ensemble of Bayesian Hierarchical models.” He covers Bayesian Hierarchical Models and Ensemble Modeling, as well as how to put them into action.

 

Copy Testing: Why It’s Necessary & How to Make It Work

By Brad Smith | Nov 25, 2019
copy-testing-bar-graph
Read the article here.

Online advertising is expensive, and it’s only going up from here. So how do you stand out from the competition? You need to be testing your ad copy. Most people think of A/B split testing here, but Brad Smith recommends copy testing. He defines copy testing as “a form of market research that determines the likelihood of an advertisement’s success through consumer feedback.” Copy testing can be automated using crowdsourcing to see which copy performs before launching a campaign. Copy testing gives you both concrete quantitative data and qualitative data—insight from people like your prospective customers.

 

Hero Conf London 2019 Speaker Recap: Milka Kramer

By Lara Lowery | Nov 25, 2019
45-percent-increase-graphic-representation
Read the article here.

Milka Kramer from Microsoft Advertising walked Hero Conf London listeners through how successful businesses marry technology to market to their customers and influence their decision journey. Particularly, the struggle most marketers are having integrating AI technologies into their marketing. Some key highlights of her presentation include:

  • Unify the data in the cloud
  • Ensure high quality of data
  • Consolidate 1st & 3rd party data
  • Predict audience intent
  • Boost engagement and performance with AI

 


We hope you learned something new you can apply to your PPC business strategy. Let us know in the comments below what you want to start implementing. As always, we are happy to be a resource for your paid advertising needs. If you have any questions, feel free to contact us.

Share this:

  • Twitter
  • Facebook
Previous StoryWhat To Know Wednesday: A Weekly PPC Round-Up
Next StoryWhat To Know Wednesday: A Weekly PPC Round-Up

Related Articles

  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up
  • what-to-know-wednesday
    What To Know Wednesday: A Weekly PPC Round-Up

Leave your comment Cancel Reply

(will not be shared)

Subscribe for Updates

CATEGORIES

  • BLOG (211)
  • Content Marketing (1)
  • Weekly Round Up (211)

ARCHIVES

  • January 2023 (2)
  • December 2022 (1)
  • November 2022 (4)
  • October 2022 (4)
  • September 2022 (3)
  • August 2022 (5)
  • July 2022 (4)
  • June 2022 (5)
  • May 2022 (4)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (4)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (5)
  • August 2021 (4)
  • July 2021 (4)
  • June 2021 (5)
  • May 2021 (4)
  • April 2021 (4)
  • March 2021 (5)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (5)
  • November 2020 (4)
  • October 2020 (4)
  • September 2020 (5)
  • August 2020 (4)
  • July 2020 (5)
  • June 2020 (4)
  • May 2020 (4)
  • April 2020 (5)
  • March 2020 (4)
  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (3)
  • November 2019 (4)
  • October 2019 (5)
  • September 2019 (4)
  • August 2019 (4)
  • July 2019 (5)
  • June 2019 (4)
  • May 2019 (5)
  • April 2019 (4)
  • March 2019 (4)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (5)
  • July 2018 (1)

CALENDAR

February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Jan    

ABOUT US

Cultivative is a demand generation agency built on a foundation of expertise in all forms of growth marketing and performance marketing. We have a history of success with a variety of clients of all sizes and verticals, from startups to global organizations.

WELL, HELLO!

You've made it all the way to the footer. Honestly, we don't even know what to put here because we weren't sure if people would scroll this far. Didn't find what you were looking for? Drop us a line!

FUN FACT

Our team has spoken at conferences across the U.S. and internationally!

SUBSCRIBE

  • About Us
  • Contact
  • Paid Search Management
  • PPC Account Audits
  • Whitelabel PPC & Media Management
  • Display & Remarketing
  • Content Marketing Strategy
  • Positioning & Messaging
en_USEnglish
en_USEnglish